Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Adform revamps Tag Management experience for improved efficiency

Adform announces a major update to its tag management system within Adform FLOW, aiming to improve efficiency and user experience for advertisers.

Data

Chrome remains the dominant web browser, holding a market share of 65.158%

Cloudflare finds Chrome remains the dominant web browser at 65%.

Data

Cloudflare releases Q2 2024 Search Engine Market Share report

Cloudflare's report shows Google dominates search with 89%.

Data

Website Tracking: A guide to Google Tags based on Matt Landers' expertise

Matt Landers' video explains how Google tags help website owners track visitor behavior and optimize their website using gtag.js or Google Tag Manager.

Data

Comscore releases 2024 State of Gaming Report with insights for advertisers

Comscore's 2024 State of Gaming Report reveals a massive gaming audience with cross-platform play and diverse advertising opportunities.

Data Featured

Google Analytics bolsters BigQuery Export with additional UTM fields

Google Analytics adds three new UTM fields to BigQuery exports for more detailed analysis of marketing campaign performance.

Data

NielsenIQ expands on premise measurement for beverage alcohol brands

NielsenIQ expands its On Premise Measurement service to help beverage alcohol brands navigate a changing market with shifting consumer preferences.

Data

Microsoft Clarity: Analytics for food bloggers introduced today

Microsoft Clarity's Recipe Widget helps food bloggers understand how visitors interact with recipes to improve content and potentially increase ad revenue.

Data

EDPB offers clarity on EU-U.S. Data Privacy Framework

The European Data Protection Board clarifies the EU-U.S. Data Privacy Framework for European individuals with a FAQ explaining their rights and complaint procedures.

Data

EDPB recommends DPAs as AI market surveillance authorities

The European Data Protection Board (EDPB) recommends designating Data Protection Authorities (DPAs) as the main AI oversight body for high-risk systems and potentially others.

Data Featured

Google releases First-Party Mode for Google Tag Manager

Google's new "First-Party Mode" for Google Tag Manager allows website owners to host tracking scripts on their own domain for potentially better data security and privacy, but raises concerns about user control and motives.

Data

Google updates policies on Ads in Private Messaging and Personalized Advertising

Google updated its AdSense and AdMob policies to prohibit ads in private messaging and standardize personalized advertising regulations.

Data Featured

Apple soars for User Privacy with Whimsical Trackers Beware Ad

Apple's whimsical Trackers Beware ad highlights enhanced privacy features in Safari's Private Browsing 2.0, contrasting with their rejection of Google's Topics API for user privacy concerns.

Data Featured

Apple locks horns with Google over Privacy in Web Tracking

Apple rejects Google's Topics API for web tracking, citing privacy concerns over user browsing history exposure.

Data Featured

Safari unveils Private Browsing 2.0: Enhanced security for user privacy

Apple's WebKit team introduces Private Browsing 2.0 for Safari, offering advanced protection against cross-site tracking and fingerprinting. New and improved privacy features to become available in Safari 17's enhanced Private Browsing mode.

Data

Google Ads API to standardize Page Size across all Versions from August

Google announces removal of custom page_size setting in GoogleAdsService.Search requests, standardizing to 10,000 rows per page.

Data

Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties

New Fields Enhance Event Sequencing Analysis in BigQuery Exports.

Video

Attention in Advertising: New study challenges conventional wisdom

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

Data Featured

Google Analytics 4 recommended events for enhanced tracking

GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals.

Data Featured

A guide for developers navigating the end of third-party cookies in Chrome

PSAT helps developers analyze and debug potential issues arising from the deprecation of third-party cookies in Chrome.

Data

Amazon Q Apps: build your own AI-powered apps

Amazon announced the general availability of Amazon Q Apps, a no-code solution for building generative AI-powered applications within its enterprise assistant tool, Amazon Q Business.

Data Featured

NielsenIQ integrates Consumer and Retail Data for deeper consumer insights

New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America.

Data Featured

Decoding Cookie Consent: a look at noyb's report

New report analyzes Cookie Banner Requirements across Europe.

Data

Looker Studio gains new features and partners in July 2024 update

Looker Studio expands functionality with Gemini integration and Partner Connectors.

Data

The Internet Architecture Board seeks input on AI data control mechanisms

Opting out of AI training data: IAB workshop seeks solutions.