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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data   -   Nov 15, 2025 Apple tightens App Store age controls and data sharing disclosure
Apple tightens App Store age controls and data sharing disclosure

Apple updated App Store review guidelines on November 13 with new content restrictions, age verification requirements, and enhanced privacy disclosure obligations for developers.

by Luis Rijo
Data   -   Nov 15, 2025 IAB Tech Lab opens agentic RTB framework for container-based advertising
IAB Tech Lab opens agentic RTB framework for container-based advertising

IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising.

by Luis Rijo
Data   -   Nov 15, 2025 WhatsApp enables third-party messaging in Europe under DMA compliance
WhatsApp enables third-party messaging in Europe under DMA compliance

WhatsApp launches interoperable messaging with BirdyChat and Haiket in Europe, allowing cross-platform chats while maintaining end-to-end encryption under DMA requirements.

by Luis Rijo
Data   -   Nov 15, 2025 PayPal fails to compel arbitration in Honey affiliate commission lawsuit
PayPal fails to compel arbitration in Honey affiliate commission lawsuit

Federal court denies PayPal's arbitration motion in class action over Honey browser extension's affiliate commission practices on November 7, 2025.

by Luis Rijo
Data   -   Nov 15, 2025 Apple mini apps program breaks commission model with embedded distribution
Apple mini apps program breaks commission model with embedded distribution

Apple's Mini Apps Partner Program introduces 85% revenue share and embedded distribution, fundamentally differing from standard 30% App Store commission structure, according to entrepreneur Greg Isenberg.

by Luis Rijo
Data   -   Nov 15, 2025 India launches comprehensive data protection rules with consent managers
India launches comprehensive data protection rules with consent managers

India's Ministry of Electronics published Digital Personal Data Protection Rules 2025 on November 13, establishing consent frameworks and compliance timelines.

by Luis Rijo
Data   -   Nov 15, 2025 Firefox cuts fingerprinting trackability in half with new protections
Firefox cuts fingerprinting trackability in half with new protections

Mozilla Firefox 145 introduces comprehensive anti-fingerprinting defenses that reduce user trackability by 50% across private browsing sessions.

by Luis Rijo
Data   -   Nov 14, 2025 Europe proposes machine-readable consent signals for GDPR compliance
Europe proposes machine-readable consent signals for GDPR compliance

European Commission amendments would require websites and apps to recognize browser-based consent preferences after six-month transition period, except news media.

by Luis Rijo
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