Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The CMA's View on Google's Privacy Sandbox

The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.

Data Featured

The controversial Google Paid Channels Last Click reporting attribution model

Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.

Data

IAB Tech Lab unveils GPP Extensions: addressing privacy regulations with state-specific solutions

GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.

Data

Microsoft Clarity unveils Copilot: AI-powered insights for streamlined user experience analysis

Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).

Data Featured

IAB Tech Lab explores Differential Privacy for ad targeting

This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.

Data

Comscore reports Mixed Q1 2024, navigates challenges in measurement landscape

Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.

Display Featured

AppLovin reports strong Q1 2024, highlighting growth in mobile advertising and software platform

AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.

Data Featured

LG Ad Solutions embraces Unified ID 2.0

Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.

Audio Featured

Wondery unveils Ad Analytics Suite, aiming to shake Up podcast measurement landscape

Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.

Data

IAS releases Media Quality Report 2024: Fraud, Viewability, and Brand Risk trends

Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.

Data

Similarweb reports quarter 2024 results, highlighting growth and profitability

The company reported sustained momentum in both top and bottom-line performance, demonstrating healthy financial growth.

Data Featured

DoubleVerify stock tumbles after lowering Revenue Guidance

Shares of DoubleVerify (DV) plunged nearly 39% on Wednesday after the advertising technology company reported mixed first-quarter results and lowered its full-year revenue guidance.

Data

GA4 introduces Saved Comparisons

Google Analytics 4 (GA4) this week introduced a feature called Saved Comparisons.

Social Featured

SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns

This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.

Data Featured

Grok expands to the UK market

Large language model (LLM) platform Grok this week announced its official launch in the UK market.

Retail Featured

Amazon Ads enhances Account Management with nested manager accounts

This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.

Data

Marin Software reports lower revenue in Q1 2024

Net revenue for Q1 2024 was $4.0 million, down 12% compared to $4.6 million in Q1 2023.

Data

Monocle launches AI Platform to personalize promotions for DTC brands

The company aims to revolutionize how direct-to-consumer (DTC) brands design and deploy promotional strategies.

Data

Acxiom and ActionIQ partner to deliver Composable Customer Data Platform

Acxiom announced a strategic partnership with ActionIQ, a leader in Customer Data Platform (CDP) technology.

Data

GumGum cuts bidstream CO2 emissions by 38% through partnership with Assertive Yield

This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms.

Data

Apple updates App Distribution Terms in the European Union

Apple recently announced updates to its app distribution terms for developers in the European Union (EU). These changes address the Core Technology Fee (CTF) and the upcoming application of the Digital Markets Act (DMA) to iPadOS.

Video

SAG-AFTRA selects Nielsen for streaming content measurement

This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.

Data

Roku and iSpot partner to enhance streaming TV Measurement

Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.

Data Featured

Google's Search Monopoly: Need for Strong Remedies to Protect Competition and Innovation

The dominance of Google Search necessitates a robust legal remedy to safeguard competition and user interests in the digital age.

Data Featured

Google still Search King, Bing lags despite Microsoft's Copilot efforts

Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.