Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Pixalate unveils May 2024 Global Mobile Publisher Trust Index Rankings

WeatherBug and TextNow lead North American apps in programmatic ad quality across Apple and Google stores.

Data

IAB Tech Lab releases final analysis of Privacy Sandbox fit gaps

The IAB Tech Lab released a final analysis of Privacy Sandbox, expressing concerns that it may hinder effective advertising for publishers and brands.

Social Featured

Sprinklr expands partnership with Snapchat to empower brands on public profiles

Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.

Data

Finance apps see explosive growth with 119% revenue increase year-over-year

A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024.

Data

Avast banned from selling user browsing data for advertising purposes

The FTC banned Avast from selling user browsing data for advertising after the company was caught deceiving users about its data collection practices.

Data Featured

Cloudflare introduces a feature to block AI Scrapers and Crawlers

Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.

Data

Google Translate adds support for 110 new languages

Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.

Data Featured

Nielsen brings deduplicated YouTube CTV measurement to the UK

Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.

Data

IAS expands measurement solutions for Microsoft Advertising Network

Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.

Data

Google expands AI Tools for Students and Teachers

Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.

Data

Apple updates iOS and iPadOS to comply with EU Digital Markets Act

Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU.

Social

Meta AI Arrives in India

Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.

Data

India makes strides in combating Ad Fraud: DV reports 36% reduction

The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.

Video Featured

Google Ads introduces Cross-Media Reach measurement

Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).

Data

Signal IQ: Amazon's response for cookieless future

As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.

Data Featured

IVT: LinkedIn Ads integrates HUMAN

HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.

Data

GA4: sending reports with schedule email and recipient lists

Updated Functionality for Distributing Reports to Teams

Video

YouTube for iOS to ask users for permission to track activity for personalized ads

Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.

Video Featured

Cloudflare Stream introduces automatic captions powered by AI

Effortless caption generation for on-demand videos and live stream recordings.

Data

Shailin Dhar examines Ad Fraud Research

He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.

Data

MFA Sites: Understanding the problem and protecting your ad spend

These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.

Data

Amazon invests 10 billion euros in Germany

Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.

Data Featured

Mozilla acquires Anonym to revolutionize privacy-preserving advertising

Mozilla this week announced the acquisition of Anonym, a company pioneering privacy-preserving advertising technologies.

Data Featured

Teads launches Carbon Reduction program to help advertisers minimize campaign emissions

As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

Data Featured

Microsoft Clarity and HubSpot now integrated

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.