TransUnion becomes the only MTA provider for YouTube in Google partnership
TransUnion and Google integrate YouTube into multi-touch attribution, letting advertisers measure video's role across the full media mix for the first time.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Vevo names DISQO its preferred brand outcomes measurement partner
Vevo names DISQO preferred outcomes partner, expanding full-funnel measurement on CTV, mobile, and desktop to connect ad exposure to real consumer behaviors.
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Fluent wins Backpack Media deal to monetise student life-stage data
Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combining first-party student life-stage data with AI-powered yield optimisation.
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Meridian lands inside Analytics 360 as Google links ad spend to future sales
Google integrates Meridian MMM into Analytics 360 and introduces Qualified Future Conversions at GML 2026, linking ad spend to predicted future sales via Gemini
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Chrome 149 origin trial puts WebMCP in developers' hands at last
Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.
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Google's Universal Cart wants to follow you everywhere you shop
Google launched Universal Cart at Google I/O 2026, a cross-merchant, Gemini-powered shopping hub spanning Search, YouTube, Gmail, and the Gemini app in the U.S.
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Data centers: 5.5M jobs, $927bn GDP - and no proof they raised your energy bills
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.
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UK's ICO tells government to cut consent rules for low-risk ads
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
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Google blocks new offline conversion imports via Ads API from June 15
Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads.
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Portugal's data watchdog issued just 2 fines in all of 2025
Portugal's CNPD opened 3,201 cases and 2,037 investigations in 2025 but applied only 2 fines totalling €47,000, raising questions about GDPR enforcement.
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IAB's campaign data standards want to end the reconciliation nightmare
IAB releases Campaign Data Standards 1.0 to fix fragmented ad data - public comment is open through June 10, 2026, with the final version expected in Q4 2026.
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Conde Nast CEO: human journalism will win in the age of AI slop
Conde Nast CEO Roger Lynch explains why Vogue and The New Yorker thrive as AI floods the web with low-quality content and publisher search traffic collapses.
