AI ads, data deals, and a search shakeup define the week
Google's May core update, Publicis-LiveRamp for $2.2B, ChatGPT ad upgrades, DMA fines, and programmatic RTB changes dominated marketing news May 22-28, 2026.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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DV360 API is finally getting full Demand Gen support on June 10
Google's Display & Video 360 API will support Demand Gen line items, ad groups, and ads starting June 10, 2026, completing a rollout that began in closed beta.
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Spain fines Amadeus IT Group €14.4M for passenger data profiling
Spain's AEPD fined Amadeus IT Group €14.4 million for using millions of travellers' booking records to build passenger profiles without a valid lawful basis.
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Googlebook is here: what Google's AI laptop actually changes
Google launched Googlebook on May 12, 2026: an AI-first laptop merging Android and ChromeOS, with Gemini built in and chips from Intel, Qualcomm, and MediaTek.
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AI search, $2.2bn data deals, and a fake AI ad scandal reshape ad industry
Google AI Mode hits 1B users, Publicis buys LiveRamp for $2.2bn, OpenAI upgrades ChatGPT Ads Manager, and the FTC fines Cox Media $880K for fake AI targeting.
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AppLovin launches Gist, a social app that could change everything
AppLovin has quietly launched Gist, a Pinterest-like social app, as it moves to build first-party traffic alongside its fast-growing Axon advertising platform.
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Brazil's ANPD releases draft age verification guide open to public input
Brazil's ANPD releases a draft guide on reliable age verification for digital platforms, opening a public consultation under the May 2026 ECA Digital framework.
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Deleted Google API keys keep working for 23 minutes, research shows
Aikido Security research shows deleted Google API keys remain live for up to 23 minutes, granting full access to Gemini, BigQuery, and Maps. Google won't fix.
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GML 2026 and Publicis-LiveRamp reshape ad industry in four days
Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026.
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Google's GML EMEA show: what marketers must know about the Gemini pivot
Google used its GML EMEA 2026 show to promote AI Max, Universal Cart, Ask Advisor and Meridian, asking advertisers to give campaign execution over to Gemini.
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Fuse Media picks iSpot to measure its CTV and FAST ad campaigns
Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory, bringing outcomes-based attribution to 84 million monthly viewers.
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Digital Remedy launches The Political Desk ahead of 2026 midterms
Digital Remedy launches a political media division with 17+ data partners and household-level voter measurement for campaigns ahead of the 2026 midterm cycle.
