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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Social   -   Mar 15, 2026 Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers
US map divided into 210 ad targeting markets, showing the Comscore Markets geographic shift.

Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering

Data   -   Mar 14, 2026 95% of app subscription revenue goes to top 10%: Adapty's 2026 benchmark report
A lone skyscraper towers over hundreds of tiny lights floating in a dark ocean at night.

Adapty's 2026 in-app subscription report draws on $3B in revenue from 16,000+ apps, revealing weekly trial plans, European pricing shifts, and extreme market concentration.

Instagram direct message interface showing group chats, polls, and music sharing on mobile devices.
Data   -   Mar 15, 2026 Instagram is killing its end-to-end encrypted chats - here's what changes May 8

Instagram will end support for end-to-end encrypted chats on May 8, 2026. What the feature does, how it works, and what users lose when it goes.

by Luis Rijo
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Data   -   Mar 15, 2026 Instagram is killing its end-to-end encrypted chats - here's what changes May 8
Instagram direct message interface showing group chats, polls, and music sharing on mobile devices.

Instagram will end support for end-to-end encrypted chats on May 8, 2026. What the feature does, how it works, and what users lose when it goes.

by Luis Rijo
Social   -   Mar 15, 2026 Meta ends Nielsen DMA support for automotive ads - what it means for car advertisers
US map divided into 210 ad targeting markets, showing the Comscore Markets geographic shift.

Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering

by Luis Rijo
Data   -   Mar 14, 2026 95% of app subscription revenue goes to top 10%: Adapty's 2026 benchmark report
A lone skyscraper towers over hundreds of tiny lights floating in a dark ocean at night.

Adapty's 2026 in-app subscription report draws on $3B in revenue from 16,000+ apps, revealing weekly trial plans, European pricing shifts, and extreme market concentration.

by Luis Rijo
Data   -   Mar 14, 2026 EU publishes 100+ responses on rules that could reshape big tech ad targeting
EU publishes 100+ responses on rules that could reshape big tech ad targeting

The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026.

by Luis Rijo
AI   -   Mar 14, 2026 Jeff Green's $150M stock bet and the AI future he's betting on
Jeff Green (The Trade Desk) and Ari Paparo (Marketecture) on stage at Marketecture Live 2026.

Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.

by Luis Rijo
Data   -   Mar 14, 2026 Kochava adds 6 partners to certification program, expanding beyond social giants
Kochava adds 6 partners to certification program, expanding beyond social giants

Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.

by Luis Rijo
Search   -   Mar 13, 2026 Google's smart bidding secrets: what advertisers get wrong in 2026
Google Ads Decoded hosts discuss smart bidding and budget best practices for 2026.

Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.

by Luis Rijo
Data   -   Mar 13, 2026 Luxembourg court annuls Amazon's €746M GDPR fine, sends case back to regulator
Luxembourg court annuls Amazon's €746M GDPR fine, sends case back to regulator

Luxembourg's Administrative Court today annulled Amazon's €746 million GDPR fine over behavioral advertising, ordering the CNPD to redo its analysis under updated EU case law.

by Luis Rijo
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