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Data
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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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  • Kinsta adds free bot protection to all WordPress plans 8 min read

    Kinsta adds free bot protection to all WordPress plans

    Kinsta on June 9 launched Bot Protection for all plans, giving WordPress owners control over AI crawlers and automated traffic inside MyKinsta at no added cost.

  • Amazon Ads unified reporting exits beta - and takes two old tools with it 9 min read

    Amazon Ads unified reporting exits beta - and takes two old tools with it

    Amazon Ads unified reporting is now generally available, consolidating campaigns across accounts and retiring two legacy Ads Console tools by December 31, 2026.

  • Adelaide brings attention pre-bid targeting to Amazon DSP 9 min read

    Adelaide brings attention pre-bid targeting to Amazon DSP

    Adelaide adds AU pre-bid targeting to Amazon DSP, letting buyers filter Display, Online Video, and Streaming TV inventory by attention quality before bidding.

  • AI ad spend forecast cuts ChatGPT down to size 18 min read

    AI ad spend forecast cuts ChatGPT down to size

    EMARKETER puts ChatGPT's US chatbot ad ceiling at $5bn by 2030. Elkjop's NOK 20m GDPR fine, TikTok Shop RFP budgets, and lingering Google ranking volatility.

  • Elkjop hit with NOK 20m GDPR fine over loyalty club consent failures 11 min read

    Elkjop hit with NOK 20m GDPR fine over loyalty club consent failures

    Norway's DPA fines Elkjop NOK 20 million for bundled consent, unlawful Customer Match use, and inadequate offline conversion documentation in loyalty club.

  • Google Analytics links Business Profiles to report local metrics 8 min read

    Google Analytics links Business Profiles to report local metrics

    Google Analytics now imports Google Business Profile data directly, surfacing seven GBP metrics: calls, bookings, directions, website clicks, and messages.

  • Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg 17 min read

    Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg

    Apple's WWDC Gemini deal, TikTok Shop's sweeping creator governance overhaul, Nielsen's Italy four-screen launch, and a GDPR referral that could redraw how ad tech platforms publish their data contracts.

  • Amazon's Corning fiber deal: 1,000 jobs and a domestic supply chain push 9 min read

    Amazon's Corning fiber deal: 1,000 jobs and a domestic supply chain push

    Amazon signs a multibillion-dollar fiber optics deal with Corning, creating 1,000 North Carolina manufacturing jobs and a new fiber technician training program.

  • German court asks CJEU: must platforms publish GDPR joint controller details? 11 min read

    German court asks CJEU: must platforms publish GDPR joint controller details?

    Dusseldorf court sends GDPR Article 26(2) to the CJEU, asking if joint controller terms must appear online - with major implications for ad tech platforms.

  • WhatsApp takes NSO Group back to court for violating its spyware ban 8 min read

    WhatsApp takes NSO Group back to court for violating its spyware ban

    WhatsApp files a federal contempt order against NSO Group after detecting new Pegasus-linked spear phishing attempts that breach a permanent injunction banning.

  • Nielsen closes Italy's four-screen measurement gap with YouTube deduplication 9 min read

    Nielsen closes Italy's four-screen measurement gap with YouTube deduplication

    Nielsen today added linear TV to YouTube ad deduplication in Italy, giving media buyers deduplicated reach across all four screens for the first time in Italy.

  • GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure 5 min read

    GA4 maintenance mode and Criteo-ChatGPT cuts reshape ad infrastructure

    GA4 Measurement Protocol enters maintenance mode in June 2026 while Criteo cuts ChatGPT ad entry minimums to $10K and Microsoft splits Bing campaign UTM tags.

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