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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Apr 15, 2026 Montana subpoenas Ford and Stellantis over secret vehicle driving data deals
Connected vehicle dashboard at night with data streams flowing from car sensors

Montana AG Austin Knudsen issued investigative demands to Ford and Stellantis demanding all records on connected vehicle data sold to insurers and data brokers.

Video   -   Apr 15, 2026 Viant buys TVision for $40M to end TV's self-measurement problem
Family watching TV with attention tracking data visualized, Viant TVision acquisition

Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.

AI   -   Apr 15, 2026 Belgian DPA's guide on AI and privacy: what your data rights actually mean

The Belgian DPA today published its first citizen-focused guide on AI and privacy, covering data rights, profiling risks, and GDPR protections under the AI Act.

by Luis Rijo
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AI   -   Apr 15, 2026 Belgian DPA's guide on AI and privacy: what your data rights actually mean

The Belgian DPA today published its first citizen-focused guide on AI and privacy, covering data rights, profiling risks, and GDPR protections under the AI Act.

by Luis Rijo
Data   -   Apr 15, 2026 Montana subpoenas Ford and Stellantis over secret vehicle driving data deals
Connected vehicle dashboard at night with data streams flowing from car sensors

Montana AG Austin Knudsen issued investigative demands to Ford and Stellantis demanding all records on connected vehicle data sold to insurers and data brokers.

by Luis Rijo
Video   -   Apr 15, 2026 Viant buys TVision for $40M to end TV's self-measurement problem
Family watching TV with attention tracking data visualized, Viant TVision acquisition

Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.

by Luis Rijo
Data   -   Apr 14, 2026 Apple removes Freecash iOS app, threatening a $100M rewarded UA channel
Freecash offer wall showing Netflix, Dice Dreams and TikTok tasks with euro rewards up to €182

Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.

by Luis Rijo
Retail   -   Apr 14, 2026 Merchant API comes to Google Ads scripts April 22 as Content API nears its end

Google Ads scripts gain Merchant API support on April 22, 2026, while the Content API for Shopping heads toward its confirmed August 18, 2026, shutdown date.

by Luis Rijo
AI   -   Apr 14, 2026 Why AI ad agents need taxonomy IDs, not natural language
IAB Tech Lab taxonomy IDs as semantic guardrails for agentic advertising systems

IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys.

by Luis Rijo
Data   -   Apr 14, 2026 EDPB 2025 annual report: €1.15bn in GDPR fines, new AI and DMA rules
European Data Protection Board official logo with EU flag on dark background.

The EDPB's 2025 annual report reveals €1.15bn in GDPR fines, first-ever DMA-GDPR joint guidelines, and a major push to simplify compliance across Europe.

by Luis Rijo
Data   -   Apr 13, 2026 Kenya fines a health app KES 50,000 for using a doctor's photo without consent
Nairobi skyline at sunset, hands holding smartphone with blurred social media video content.

Kenya's data regulator ordered ESHE Community to pay KES 50,000 and remove promotional TikTok and Instagram videos after publishing a doctor's photo without verified consent.

by Luis Rijo
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