Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Microsoft Clarity and HubSpot now integrated

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

Data Featured

GA4 Update: View remarketing audience sizes directly in GA

Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

Data Featured

Oracle to shut down advertising products and services by September 2024

Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

Data

Apple updates App Store Age Ratings in Australia and South Korea

Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.

Data

DoubleVerify launches Transparency Center to boost industry education

DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.

Data

Meta opens Threads API to all developers

This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.

Data

Ad Fraud on the rise: Gen AI makes schemes more sophisticated

The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.

Data

Facebook deprecates Additional Page Insights API Metrics

Facebook yesterday announced the deprecation of additional Page Insights API metrics.

Data Featured

IAS expands Brand Safety Measurement to Performance Max and Demand Gen

This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

Data

FTC sues Adobe: Cancellation headaches and hidden fees alleged

The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat.

Data

Microsoft Clarity's Copilot now analyzes mobile app user behavior

New AI Feature Summarizes User Recordings and Heatmaps for Mobile Apps.

Social Featured

Sprinklr now offers integrated Reddit listening, advertising & analytics

Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses.

Data Featured

Google Tag Manager introduces container quality status bar for easier tag management

Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking.

Data

European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures

Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

Display Featured

Cookieless Ads: 40% lower value but early signs of progress

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

Data Featured

Apple introduces AdAttributionKit, a new framework for measuring app install

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

Data

Advertising industry bodies scrutinized for lack of objectivity

The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

Data

Antitrust concerns resurface as Oracle shuts down ad tech business

The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.

Data

Rethinking Conversion Windows for accurate Attribution in GA4

When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.

Data

Apple Pay gains ground with rewards, installments, and wider browser support

Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.

Display

Adobe reports strong Q2 FY 2024 Results, raises annual targets

The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).

Data

Amazon launches Amazon Publisher Cloud, a new clean room technology

APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.

Data

Opera and GeoEdge renew partnership to enhance Ad Quality and User Safety

This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

Data

Looker Studio updates enhance Data Visualization

Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

Data

Nielsen and LiveRamp partner for advanced audience measurement

Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.