Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Chrome maintains its dominant position with a significant market share

Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.

Data Featured

Looker Studio update: enhanced chart customization with titles and styling options

Users can now directly add a title to their charts and customize its appearance, including font, color, size, and positioning.

Data

Irish digital ad spend surges in 2023, fueled by video and social media growth

Total digital ad spend in Ireland reached €958 million in 2023, reflecting an 11% year-over-year (YoY) increase.

Data Featured

Rising cookie opt-out? Volkswagen Belgium revs up data with Consent Mode

A growing number of users opting out of marketing cookies, creating a data gap that hindered their ability to track user behavior and optimize campaigns.

Video

Delisted CTV Apps: a growing trend with potential consumer and advertiser impact

Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.

Data

Apple reports Q2 2024 Results: services revenue up, overall revenue down slightly

Apple reported quarterly revenue of $90.8 billion, representing a 4% decrease compared to the same period in the previous year.

Data Featured

Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

Data Featured

Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools

Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.

Data

Google AdSense updates reporting thresholds for Custom Channels and Search Styles

Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.

Data Featured

Google updates Privacy Sandbox experiment guidance to address Invalid Traffic

The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.

Data Featured

Nielsen Report: Asian American audiences embrace streaming and mobile content

The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.

Data

Similarweb unveils SAM, an AI sales assistant powered by digital data

SAM is an AI-powered sales assistant designed to integrate with existing workflows and empower salespeople with data-driven insights to improve lead generation and deal closing.

Data Featured

Google EU user consent policy now applies to Switzerland

Google this week announced an expansion of its EU User Consent Policy to include users in Switzerland. This policy outlines specific requirements for obtaining user consent regarding data collection and ad personalization.

Data Featured

Google Ads unveils audience demographic insights for Performance Max campaigns

Marketers running Performance Max campaigns gained a valuable tool this month, with the introduction of audience demographics within asset audience insights.

Display Featured

Microsoft Advertising expands Chat Ads API reach with Direqt partnership

This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.

Data

Axel Springer and Microsoft deepen partnership in AI, Content, and Cloud Services

Axel Springer and Microsoft this week announced an expansion of their existing partnership. This multi-faceted collaboration strengthens their ties in advertising, artificial intelligence (AI), content creation, and cloud computing.

Data

Google AdSense updates Privacy & Messaging User Consent Revocation process

Google today announced updates to its Privacy & messaging user consent process within Google AdSense, reflecting the evolving landscape of user privacy expectations in Europe. These changes aim to enhance user transparency and control over their data.

Data

Australians embrace travel despite economic pressures: Nielsen report reveals top trends

A recent report by Nielsen Consumer & Media View (CMV) paints a positive picture of the Australian travel industry, indicating a strong consumer appetite for travel despite economic concerns.

Data Featured

Large Language Model sparks privacy concerns in the EU

The complaint centers on concerns regarding the model's potential to generate inaccurate information about individuals and OpenAI's apparent inability to address these inaccuracies.

DOOH Featured

Vistar Media acquires ADstruc

Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.

Data Featured

Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization

Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.

Data

Kantar earns recognition as TikTok Measurement Partner for Brand Lift Studies

Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.

Data Featured

Google Ads Introduces IP address exclusions in Performance Max campaigns

Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.

Data Featured

Display & Video 360: Audience profile analysis deprecation announced

Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).

Data Featured

Apple announces updated App Store Privacy requirements for developers

Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.