Announcement

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles
Data   -   Nov 14, 2025 Google DeepMind develops efficient document ranking method through attention optimization
Google DeepMind develops efficient document ranking method through attention optimization

Google DeepMind researchers introduce BlockRank, reducing computational costs for large language model document ranking by 4.7 times through structured sparse attention.

by Luis Rijo
Data   -   Nov 14, 2025 Google and Meta sue California over social media age restrictions law
Google and Meta sue California over social media age restrictions law

Google, YouTube and Meta filed separate lawsuits November 13 challenging California Senate Bill 976 provisions restricting personalized feeds for minors.

by Luis Rijo
Data   -   Nov 14, 2025 This week: Amazon unleashes advertising infrastructure overhaul
This week: Amazon unleashes advertising infrastructure overhaul

Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.

by Luis Rijo
AI   -   Nov 14, 2025 InfoSum launches Beacons for cross-cloud data collaboration
InfoSum launches Beacons for cross-cloud data collaboration

InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.

by Luis Rijo
Data   -   Nov 14, 2025 Usercentrics reaches €100M ARR milestone in consent management
Usercentrics reaches €100M ARR milestone in consent management

Consent management platform Usercentrics processes 7 billion consents monthly across 2 million websites as privacy regulations protect 82% of global population.

by Luis Rijo
Data   -   Nov 14, 2025 California approves regulations for data broker deletion platform
California approves regulations for data broker deletion platform

California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.

by Luis Rijo
Data   -   Nov 13, 2025 Google lowers incrementality testing threshold to $5,000 for advertisers
Google lowers incrementality testing threshold to $5,000 for advertisers

Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.

by Luis Rijo
AI   -   Nov 12, 2025 Google launches Ads and Analytics Advisors for all English accounts
Google launches Ads and Analytics Advisors for all English accounts

Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.