Google Tag Manager moves inside Google Ads Data Manager - what changes
Google integrates Tag Manager into Google Ads Data Manager, letting advertisers manage tags without leaving the ads platform. Here is what changes technically.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA
Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers.
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AWS RTB Fabric now lets bidders keep their own domains
AWS RTB Fabric adds custom domain support, letting DSPs and SSPs migrate real-time bid traffic through Fabric without changing partner endpoint configurations.
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Amazon Audiences reach Netflix EMEA on May 18
Amazon DSP shopping signals go live on Netflix inventory across EMEA on May 18.
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illumin embeds Cint brand lift into programmatic campaign setup
illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks.
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Amazon's authenticated graph: new pitch, mostly old plumbing
Amazon Upfront 2026 pitched a 90% authenticated graph and Dynamic TV Creative, but most of the stack was already shipped at November 2025's unBoxed conference.
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Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
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ChatGPT sued over secret data transfers to Meta and Google
A class action filed May 13 alleges ChatGPT secretly transmitted users' conversation topics and personal identifiers to Meta and Google without their consent.
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Amazon drops SP-API fees after developer pushback
Amazon cancels its Selling Partner API usage and annual fees for third-party developers after community feedback, reversing plans announced in November 2025.
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Google Ads DevCast: all 4 episodes on AI, APIs, and scale
Google's Ads DevCast covers MCP servers, Data Manager API, developer workflows, and advertising API integration best practices across all four 2026 episodes.
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Texas sues Netflix over secret data harvest from kids and consumers
Texas AG Ken Paxton sued Netflix for secretly harvesting behavioral data from users including children, without consent, then sharing it with ad tech companies.
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Amazon Ads consent deadline is June 30 - your data won't work after that
Amazon Ads sets a June 30 consent signal deadline for UK and EEA advertisers using AAT, CAPI, and the Events API. Here is what is required and how it works.
