Schibsted's pay-or-okay system in Norway triggers formal GDPR complaint
noyb and Norway's consumer council file a formal GDPR complaint against Schibsted over a pay-or-okay tracking consent system spanning its Nordic publications.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google restores the IP octet that powers B2B account targeting in AdSense
A new AdSense control lets publishers share the full IP address in bid requests, restoring the host-level precision behind firmographic B2B targeting, fraud detection and frequency capping. It is off by default.
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Americans lead the world in sports travel sacrifice, eDreams survey finds
A 9,000-person eDreams ODIGEO poll finds 46% of Americans travel nationally for live sports, outpacing every country surveyed, with 37% cutting daily luxuries.
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Adswerve joins Google GIP as North American partner to recover lost ad signals
Adswerve named North American partner for Google GCS Implementation Partner (GIP), helping enterprise brands recover conversion signals lost to ad blockers.
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Uber opens its ad platform to developers with new Ads APIs
Uber Advertising launches Ads APIs, letting POS systems, aggregators, and CPG brands manage campaigns and pull performance data programmatically for first time.
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Amazon now lets AMC users query 1P paid features for free until end of 2026
Amazon Marketing Cloud 1P signals are now free to query for audience creation and measurement through December 31, 2026, with no additional subscription cost.
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The Trade Desk integrates Utiq's telco identity signals across EMEA
The Trade Desk and Utiq announced a partnership integrating telco-powered, user-consented identity signals into the DSP's EMEA identity solutions portfolio.
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Crunchbase's Market Insights maps private markets into 5,100+ micro-industries
Crunchbase's Market Insights launch introduces 5,100+ micro-industries, AI competitor scores, and sector-level momentum signals for GTM teams and investors.
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Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS.
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Hightouch and The Trade Desk tackle the exposure log identity problem
Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.
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Google changes how it counts viewers, leads and data in 48 hours
Google rewrites CTV reach metrics, IP address data, and lead tracking this week, while X ad spend recovers and Meta AI surfaces a major account security flaw.
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Amazon Ads benchmarks go global: 18 markets now have category data
Amazon Ads benchmarks reporting exits US beta and goes live across 18 markets with eight category performance metrics for brand owners and DSP buyers worldwide.
