The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.
Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.
Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.
The Federal Trade Commission last month opened up for public comment potential updates and changes to the Green Guides, for the use of environmental claims. Comments to be accepted until February 21.
Google last week announced it has introduced in Chrome a cap for the expiration of cookies to a maximum of 400 days, around 13 months, from the time the cookie was set.
Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.
Integral Ad Science last month announced a partnership with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries.
The Trade Desk yesterday announced Galileo, where advertisers are able to onboard and activate their first-party data, via CRM, CDP and clean room providers.
