Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

UK consumers want Free Content but open to data-driven advertising

The research, conducted in April 2024 among 1,500 UK adults, reveals a complex dynamic between the desire for free content and the willingness to accept advertising for continued access.

Data

GA4 introduces Custom Event Data Import

Google Analytics 4 (GA4) this week rolled out a new feature – custom event data import. This functionality empowers users to integrate valuable data collected outside of GA4 with their existing Analytics data.

Data Featured

GA4 adds Key Event Rate Metrics to User Acquisition and Traffic Acquisition Reports

The update introduces new metrics, "User key event rate" and "Session key event rate," to the User Acquisition and Traffic Acquisition reports.

Data

Advertisers unprepared for the Cookieless future

A new study by YouGov, commissioned by Taboola, sheds light on advertiser readiness for the upcoming demise of third-party cookies.

Data

Google AdSense increases reporting thresholds for Custom Channels and Search Styles

The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.

Data Featured

Oracle exits advertising business after years of decline

This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.

Data

Safari 18 Beta enhances Web App experience on Mac

This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.

Data Featured

Google Analytics 4 now allows importing custom event data

Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.

Data

Lionsgate and Nielsen partner for first-ever FAST channel viewership measurement

Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.

Data Featured

Google Analytics updates Attribution Model for Paid Search

Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.

Data Featured

DuckDuckGo Launches Anonymous AI Chat Service

DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

Data

Google Ads API Update: New Features and Changes for v17

Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

Data

Marketing Mix Modeling: A resurrected technique for today's marketers

Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.

Data Featured

IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech

IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.

Data Featured

GA4 strengthens campaign measurement with Floodlight Linking

Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.

Data Featured

Google Analytics 4 enhances Real-Time User Tracking

Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.

Data Featured

Microsoft Clarity introduces Funnels

See how Clarity Funnels visualize user journeys & help optimize your website for conversions.

Data

How Chrome became fastest browser on Speedometer

Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.

Data Featured

Managing Google Ads for a business? Verify affiliation

Google Ads offers an optional step to confirm your affiliation with the advertised business.

Data

Looker Studio Updates: New partner connectors and enhanced total calculations

Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.

Data

Gemini mobile app expands to Europe

Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.

Display

DV360 announces update to Structured Data Files (SDF) and introduces new QA format

Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.

Data

Google Ads announces completion of new design rollout

Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.

Data

Google Analytics introduces Instant Email Reporting

Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.

Data

Google to open Click Tracker Certification Applications for 2024

Google this week announced the opening of the application window for its Click Tracker Certification program for 2024.