Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Nov 12, 2025 Vodafone withdraws from public internet exchanges in Germany

Vodafone disconnects network cables from public internet exchanges, transitioning to private peering model.

Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.

by Luis Rijo

Data - Nov 12, 2025 Amazon adds Brand Store page views metric for Sponsored Brands

Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.

by Luis Rijo

Data - Nov 12, 2025 Amazon expands offline sales measurement to five product categories

Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.

by Luis Rijo

Data - Nov 12, 2025 Amazon DSP expands in-market audiences to 32 countries with unified targeting

Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.

by Luis Rijo

Data - Nov 12, 2025 Amazon extends Marketing Cloud lookback window from 13 to 25 months

Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.

by Luis Rijo

Data - Nov 12, 2025 Amazon Marketing Cloud launches Prime Video viewership signals for advertisers

Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.

by Luis Rijo

Data - Nov 12, 2025 Amazon launches unified reporting system across advertising products

Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.

by Luis Rijo

Data - Nov 12, 2025 Amazon adds AI agent for Marketing Cloud analytics queries

Amazon launches Ads Agent for Marketing Cloud on November 11, enabling SQL generation through natural language and reducing query development time.

by Luis Rijo

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