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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Apr 18, 2022 The Trade Desk integrates the email-based activation via Adobe CDP
Adobe CDP

Adobe Real-Time CDP is part of Adobe Experience Cloud.

Display   -   Apr 05, 2022 Yahoo! JAPAN integrates GeoEdge
Yahoo! JAPAN

GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.

Semasio
Data   -   Apr 18, 2022 Fyllo to acquire Semasio

Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.

by Luis Rijo
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Data   -   Apr 18, 2022 Fyllo to acquire Semasio
Semasio

Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.

by Luis Rijo
Data   -   Apr 18, 2022 The Trade Desk integrates the email-based activation via Adobe CDP
Adobe CDP

Adobe Real-Time CDP is part of Adobe Experience Cloud.

by Luis Rijo
Display   -   Apr 05, 2022 Yahoo! JAPAN integrates GeoEdge
Yahoo! JAPAN

GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.

by Luis Rijo
Data   -   Mar 31, 2022 Google tests Topics, FLEDGE, and Attribution Reporting APIs in Chrome
Privacy Sandbox Beta in Canary version of Chrome

Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.

by Luis Rijo
Data   -   Mar 30, 2022 Nielsen to be sold to private equity, Elliott and Brookfield, for $16 billion
Nielsen One Roadmap

Nielsen yesterday announced that it has agreed to be acquired by a private equity consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash transaction valued at approximately $16 billion.

by Luis Rijo
Data   -   Mar 24, 2022 Japan adopts similar GDPR Consent starting in April
Japan adopts similar GDPR Consent starting in April

Japan’s Amended APPI will come into force on April 1, legislation that force companies to require companies to obtain consent from users for their personal-related information (PRI), when this data is shared with third parties who will likely associate that data with ‘Personal Information’.

by Luis Rijo
Data   -   Mar 22, 2022 Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms
Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms

Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant.

by Luis Rijo
Data   -   Mar 22, 2022 Microsoft Advertising revamps reporting infrastructure, now 60% faster
Reporting in Microsoft Advertising

Microsoft Advertising today announced a major update to the reporting dashboard. The new reports work 60% faster.

by Luis Rijo
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