Fyllo to acquire Semasio

Fyllo last week announced the signing of a Stock Purchase Agreement with Semasio, an European company headquartered in Germany, providing audience and contextual targeting to advertisers.

According to Fyllo, the acquisition will enhance Fyllo’s Data Solutions, including its Data Marketplace, which offers an ecosystem of cannabis and CBD purchase data, with new targeting and distribution capabilities.

“Fyllo has been sought after by both mainstream and emerging brands that want to reach some of today’s most progressive, influential and active consumers. Semasio will not only enhance our data marketplace and extend our targeting capabilities, the company’s technology and engineering talent provides additional resources to enable us to scale the Fyllo Compliance Cloud and serve new industries and regions,” said Chad Bronstein, Founder and CEO of Fyllo.

Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.

“Fyllo offers Semasio a unique opportunity to expand our current business, which provides data and targeting capabilities for marketers to connect with current and prospective customers, as well as to integrate our data and technology into the rapidly growing Fyllo Data Marketplace. Chad and Fyllo are creating the most compelling platform-as-a-service today, and we are excited to become part of that,” said Kasper Skou, Co-Founder and CEO of Semasio.