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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Jul 08, 2021 New iOS15 to hide IP addresses in web and email
New iOS15 to hide IP addresses in web and email

iOS will be released this year, in the fall.

Data   -   Jun 06, 2021 Europe debuts a European Digital Identity (eID) framework
Europe debuts a European Digital Identity (eID) framework

Europe expects that by 2030, 80% of citizens will use an eID solution.

Semcasting integrates health insights into AudienceDesigner (ADS)
Data   -   Jul 12, 2021 Semcasting integrates health insights into AudienceDesigner (ADS)

HealthWise says is capable of grouping every individual based on health needs and engagement in the health systems.

by Luis Rijo
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Data   -   Jul 12, 2021 Semcasting integrates health insights into AudienceDesigner (ADS)
Semcasting integrates health insights into AudienceDesigner (ADS)

HealthWise says is capable of grouping every individual based on health needs and engagement in the health systems.

by Luis Rijo
Data   -   Jul 08, 2021 New iOS15 to hide IP addresses in web and email
New iOS15 to hide IP addresses in web and email

iOS will be released this year, in the fall.

by Luis Rijo
Data   -   Jun 06, 2021 Europe debuts a European Digital Identity (eID) framework
Europe debuts a European Digital Identity (eID) framework

Europe expects that by 2030, 80% of citizens will use an eID solution.

by Luis Rijo
Social   -   Jun 04, 2021 Salesforce CDP now connected with Snapchat Ads
Salesforce CDP now connected with Snapchat Ads

Salesforce this week announced that it has connected its CDP with Snapchat.

by Luis Rijo
Data   -   Jun 04, 2021 Google follows Apple restricting access to the advertising identifiers in Android devices
Google follows Apple restricting access to the advertising identifiers in Android devices

Google says advertisers will receive a string of zeros in place of the identifier, when a user opts out of interest-based advertising or ads personalization.

by Luis Rijo
Data   -   Jun 01, 2021 Amazon to launch an id solution based on Amazon accounts - Digiday
Amazon to launch an id solution based on Amazon accounts - Digiday

Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).

by Luis Rijo
Data   -   Jun 01, 2021 Adform and Smart to support Lotame Panorama ID
Adform and Smart to support Lotame Panorama ID

Lotame Panorama ID is one identity solution for a cookieless environment.

by Luis Rijo
Data   -   May 14, 2021 Oracle to participate in Unified ID 2.0
Oracle to participate in Unified ID 2.0

Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.

by Luis Rijo
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