Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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PayPal to build a new advertising platform

PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.

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Chrome introduces Minimized Custom Tabs for enhanced in-app browsing

Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.

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Independent Measurement arrives for Twitch Ads

AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.

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Chromebook Plus: A comprehensive look at new features and updates

Google this week announced a wave of updates for Chromebooks, with a particular focus on Chromebook Plus models. These updates include new built-in Google AI features, improved integration with other Google services, and several new Chromebook devices.

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Landing Pages: A Crucial Element for PPC Success

Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages.

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European Data Protection Board scrutinizes data practices of Large Language Model ChatGPT

The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.

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Facial recognition in Airports: EDPB prioritizes user control over biometric data

This decision comes amidst growing concerns around the world about the use of biometric data for passenger identification.

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Understanding Publisher Provided Signals in Google Ad Manager

This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.

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Microsoft Clarity vs. Google Analytics 4: a detailed comparison

Microsoft this week published a blog post detailing the functionalities of Clarity as an alternative to Google Analytics 4 (GA4). This article explores the key features of Clarity, its potential benefits for website analysis, and how it compares to GA4.

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Apple revamps Developer Forums to enhance support and community

Apple this week announced a significant redesign of its Developer Forums, coinciding with the annual Worldwide Developers Conference (WWDC24).

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Looker Studio updates: new features and community migration

The update introduces a new centralized forum for the Looker Studio community, integrates Looker drill-down functionalities, and introduces several new partner connectors to the Looker Studio Report Gallery.

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PubMatic and Adsquare partner to enhance omnichannel campaign targeting

PubMatic this week announced a new data collaboration with Adsquare, a location intelligence data platform. This partnership aims to improve omnichannel campaign targeting capabilities for advertisers.

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Cloudflare retires Page Rules

This change will be phased in over the next 18 months, with a complete shutdown of creating new Page Rules for all accounts by January 6, 2025. Existing Page Rules will be automatically migrated to Cloudflare's new "Rules" features throughout 2025.

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The Disappearing Web: a study highlights loss of online content

The study, titled When Online Content Disappears, analyzes website snapshots collected between 2013 and 2023 to estimate the volume of webpages no longer accessible.

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Teads: Nearly half of ad impressions handled are already cookieless

Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.

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Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting

Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).

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GA4 Update: Export Data directly to Google Sheets

Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.

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Amazon Marketing Cloud unveils high value audiences solution

Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.

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Copilot+ PCs: Microsoft unveils a new era of AI-Powered Computing

These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices.

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IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future

The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.

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Apple and Google collaborate on unwanted Tracking Alerts for Mobile Devices

This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.

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Disruptions plague East African Internet as submarine cables cut

East Africa has been grappling with significant internet disruptions since May 12, 2024, due to damage sustained by submarine cables, Cloudflare reported. These cables are critical infrastructure for internet connectivity, carrying vast amounts of data traffic between continents.

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Marketers embrace AI but data challenges hinder progress

Salesforce, a cloud computing company with a focus on customer relationship management (CRM), today unveiled its annual State of Marketing report. The report sheds light on key trends and challenges faced by marketing professionals in today's data-driven landscape.

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Apple Watch gains new features designed for Golfers

Apple last week announced new features for Apple Watch designed to improve the golfing experience for users. These features are targeted towards golfers who use their Apple Watch to track performance and receive information while on the course.

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Why Google Chose "Gemini" for its AI Model

Google this month shed light on the reasoning behind the name "Gemini" for its advanced AI model, rather than Bard, a name that might be familiar to some.