TEGNA’s customers use Nielsen data to activate and measure local media buys.

Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.

Google last month introduced support for Google Analytics 4 in Data Studio.

DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.

The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.

Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.

The Guide to Ad Fraud has 20 pages and is available for every advertiser.

IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.