The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.
Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.
Liveramp this week announced that carwow is now using Liveramp’s Safe Haven, where carwow will deliver a data solution to advertisers in the automotive industry.
Firefox last fall launched the Firefox Private Network browser extension beta for free, a VPN extension that protects users in public WiFi access points, and hides the Internet Protocol (IP) addresses.
Centro last month announced the launch of new reporting features, enabling brands and agencies to have more control of their campaigns across programmatic, direct, search, and social campaigns. Basis also announced that it will be connected with Google Data Studio.
