Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

IAS releases Media Quality Report 2024: Fraud, Viewability, and Brand Risk trends

Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.

Data

Similarweb reports quarter 2024 results, highlighting growth and profitability

The company reported sustained momentum in both top and bottom-line performance, demonstrating healthy financial growth.

Data Featured

DoubleVerify stock tumbles after lowering Revenue Guidance

Shares of DoubleVerify (DV) plunged nearly 39% on Wednesday after the advertising technology company reported mixed first-quarter results and lowered its full-year revenue guidance.

Data

GA4 introduces Saved Comparisons

Google Analytics 4 (GA4) this week introduced a feature called Saved Comparisons.

Social Featured

SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns

This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.

Data Featured

Grok expands to the UK market

Large language model (LLM) platform Grok this week announced its official launch in the UK market.

Retail Featured

Amazon Ads enhances Account Management with nested manager accounts

This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.

Data

Marin Software reports lower revenue in Q1 2024

Net revenue for Q1 2024 was $4.0 million, down 12% compared to $4.6 million in Q1 2023.

Data

Monocle launches AI Platform to personalize promotions for DTC brands

The company aims to revolutionize how direct-to-consumer (DTC) brands design and deploy promotional strategies.

Data

Acxiom and ActionIQ partner to deliver Composable Customer Data Platform

Acxiom announced a strategic partnership with ActionIQ, a leader in Customer Data Platform (CDP) technology.

Data

GumGum cuts bidstream CO2 emissions by 38% through partnership with Assertive Yield

This achievement comes through a collaborative effort with Assertive Yield (AY), a company specializing in AI-driven traffic shaping solutions for digital advertising platforms.

Data

Apple updates App Distribution Terms in the European Union

Apple recently announced updates to its app distribution terms for developers in the European Union (EU). These changes address the Core Technology Fee (CTF) and the upcoming application of the Digital Markets Act (DMA) to iPadOS.

Video

SAG-AFTRA selects Nielsen for streaming content measurement

This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.

Data

Roku and iSpot partner to enhance streaming TV Measurement

Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.

Data Featured

Google's Search Monopoly: Need for Strong Remedies to Protect Competition and Innovation

The dominance of Google Search necessitates a robust legal remedy to safeguard competition and user interests in the digital age.

Data Featured

Google still Search King, Bing lags despite Microsoft's Copilot efforts

Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.

Data Featured

Chrome maintains its dominant position with a significant market share

Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.

Data Featured

Looker Studio update: enhanced chart customization with titles and styling options

Users can now directly add a title to their charts and customize its appearance, including font, color, size, and positioning.

Data

Irish digital ad spend surges in 2023, fueled by video and social media growth

Total digital ad spend in Ireland reached €958 million in 2023, reflecting an 11% year-over-year (YoY) increase.

Data Featured

Rising cookie opt-out? Volkswagen Belgium revs up data with Consent Mode

A growing number of users opting out of marketing cookies, creating a data gap that hindered their ability to track user behavior and optimize campaigns.

Video

Delisted CTV Apps: a growing trend with potential consumer and advertiser impact

Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.

Data

Apple reports Q2 2024 Results: services revenue up, overall revenue down slightly

Apple reported quarterly revenue of $90.8 billion, representing a 4% decrease compared to the same period in the previous year.

Data Featured

Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

Data Featured

Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools

Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.

Data

Google AdSense updates reporting thresholds for Custom Channels and Search Styles

Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.