Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Nov 06, 2025 French regulators fine Doctolib €4.66 million for antitrust violations

France's Autorité de la concurrence fined Doctolib €4.66 million for exclusivity clauses and predatory acquisition of competitor MonDocteur.

by Luis Rijo

Data - Nov 06, 2025 IAB Australia publishes data deletion framework explainer for adtech

IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.

by Luis Rijo

Data - Nov 05, 2025 Innovid expands Harmony with conversion signals for real-time optimization

Innovid announced conversion signals within Harmony on November 5, 2025, enabling publishers and platforms to optimize campaigns in real time based on actual business outcomes rather than traditional delivery metrics.

by Luis Rijo

Data - Nov 05, 2025 IP address targeting proves 87% inaccurate for household advertising

Chart showing advertising accuracy degradation from dollar to three cents through targeting

Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

by Luis Rijo

Data - Nov 05, 2025 European data protection board evaluates Brazil adequacy decision

European Data Protection Board adopts Opinion 28/2025 assessing Brazil's data protection framework ahead of adequacy decision enabling personal data transfers from Europe.

by Luis Rijo

Data - Nov 05, 2025 Polish court says dentist office address is not personal data

Polish court dental office GDPR ruling on business data privacy protection and identification standards

Supreme court rules that business name, address and phone number on commercial website don't count as personal data under GDPR regulations.

by Luis Rijo

Data - Nov 04, 2025 Germany certifies Platform Control as dispute resolution body for Google platforms

Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.

by Luis Rijo

Data - Nov 03, 2025 Google mandates TCF v2.3 migration by February 2026

Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.

by Luis Rijo

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