The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Pixalate this week announced an expansion of the partnership with Twitter’s MoPub. MoPub’s has now a direct integration with Pixalate’s pre-bid invalid traffic (IVT) filtering.
Pixalate this week announced an expansion of the partnership with Twitter’s MoPub. MoPub’s has now a direct integration with Pixalate’s pre-bid invalid traffic (IVT) filtering.
Tipaldi this month announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides performance tracking, analytics, and global payouts in a single dashboard.
Google this week introduced a Performance Planner in Google Ads. The Performance Planner is a planning tool that identifies spend amounts to drive incremental conversions.
Google yesterday announced plans to improve cookie controls on Chrome. Google says it will aggressively restrict fingerprinting across the web and will make it easier for users to block or clear cookies used in a third-party context.
