Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Social Featured

TikTok enhances Data Portability, aims for DMA compliance

Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.

Data

DoubleVerify launches new tiered "Made for Advertising" (MFA) categories

The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.

Data

Amazon expands AMC capabilities with Sponsored TV signals

This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.

Data

Google to deprecate Audience Profile Analysis feature within DV360

Google has announced the upcoming deprecation of the Audience Profile Analysis feature within its Display & Video 360 platform.

Data Featured

Google introduces Price Transparency for EEA advertisers on DV360 and CM360

Google has rolled out new price transparency reports, specifically for advertisers within the European Economic Area (EEA). These reports provide insights into daily fees associated with ads shown on third-party and Google-owned platforms.

Data

Google Bid Manager API to discontinue Full Path and Path Attribution Reports

Google this week announced the deprecation of Full Path and Path Attribution reports within its Bid Manager API. As of May 1, 2024, attempts to create, retrieve, or run reports of these types will result in errors. This deprecation was initially announced in November of last year.

Data Featured

Eyeota and S&P Global Mobility partner for extensive Automotive Audience targeting

This strategic move will unlock 500 purchase-based automotive audience segments across Canada, Australia, the United Kingdom, Italy, and Spain.

Data

TAG awards record 321 Certifications in 2024

A record 32 companies achieved TAG Platinum status by earning three or more seals, highlighting a growing industry-wide dedication to these key areas.

Data Featured

Microsoft unveils Privacy-Centric Ad Selection API for Edge Browser

Microsoft Edge will begin experimenting with third-party cookie removal for a small percentage of non-managed device users in the coming months and throughout 2024.

Data Featured

Google Analytics 4 introduces the 'Primary Channel Group' for enhanced traffic reporting

This new feature streamlines historical reporting and customization for marketing and analytics teams.

Data

Similarweb expands Digital Marketing Intelligence with Admetricks acquisition

The acquisition bolsters Similarweb's position as a comprehensive advertising intelligence solution, giving businesses critical insights into online advertising strategies.

Data

Comscore and TEGNA partner for comprehensive Audience Measurement

Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.

Data

MyHeritage launches OldNews.com for historical newspaper exploration

MyHeritage, a leading family history platform, today announced the launch of OldNews.com. This new website offers a vast collection of historical newspapers, aiding genealogists, researchers, and history enthusiasts in their explorations.

Data Featured

OpenRTB updated to support Google's Protected Audience API

The IAB Tech Lab last month announced updates to the OpenRTB protocol to facilitate integration with Google's Privacy Sandbox Protected Audience API.

Video

Innovid announces granular ad performance measurement across DSPs and SSPs

Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).

Data

Comscore unveils Local Market Cross-Platform Ad Measurement Solution

Comscore Campaign Ratings (CCR) now encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization.

Data

FTC fines Avast $16.5 Million and bans sale of browsing data for advertising

The Federal Trade Commission (FTC) has taken significant action against global software provider Avast, fining the company $16.5 million and banning them from selling user browsing data for advertising purposes.

Data Featured

25% of programmatic traffic fails validation, raising ad fraud concerns

The Q4 SupplyChain Object (SCO) Validation Report analyzes data from Q4 2023, highlighting the prevalence of invalid traffic (IVT) and the need for stricter validation measures.

Retail Featured

Amazon Brand Stores get granular: new metrics offer deeper customer insights

Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.

Data Featured

EDPB launches Free Website Auditing Tool to Boost GDPR Compliance

The European Data Protection Board (EDPB) last month launched a new website auditing tool to help organizations and authorities assess compliance with the General Data Protection Regulation (GDPR).

Data

Chrome unveils "Help Me Write": An AI Tool streamlining online Content Creation

Google Chrome yesterday introduced Help Me Write, an innovative AI-powered feature designed to empower users with efficient and contextually relevant content creation within the browser.

Data

Google and Reddit deepen partnership for enhanced Search and AI Integration

Google and Reddit announced today an expansion of their existing partnership, focusing on integrating AI-powered features and improving content accessibility across both platforms.

Data Featured

Google Analytics streamlines reporting with updated Advertising Section

Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.

Data

Comscore expands Cross-Platform audience measurement to local level with CCR Local

Comscore today announced an expansion of its Comscore Campaign Ratings (CCR) solution, now encompassing the top 100 local markets in the US.

Video Featured

ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants

German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.