Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Oct 11, 2025 Wunderkind challenges static marketing journeys with real-time approach

Static marketing journeys fail to capture 77% of customer intent signals, Wunderkind guide reveals.

Marketing platform Wunderkind released guide on October 8, 2025 arguing traditional customer journey frameworks miss 77% of intent signals amid fragmented behavior.

by Luis Rijo

Data - Oct 11, 2025 Google Analytics launches Meta and TikTok cost data import integrations

Google Analytics cost data tracking dashboard with financial metrics

Google Analytics now imports cost data from Meta and TikTok through native integrations announced October 7, 2025, enabling automated cross-platform tracking.

by Luis Rijo

Data - Oct 11, 2025 Google expands Web to App Connect across multiple campaign types

Google Ads unified conversion setup page showing web and app measurement configuration with bundled tracking options.

Google announced September 5 expansion of Web to App Connect to YouTube, Hotel, Demand Gen campaigns with unified reporting and measurement features.

by Luis Rijo

Data - Oct 11, 2025 Meta showcases data clean room results at Australia's measurement conference

Meta Advanced Analytics reveals conversion rate variations across funnel strategies and segments.

Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.

by Luis Rijo

Data - Oct 11, 2025 Nielsen and Adelaide integrate attention metrics with reach data

Adelaide and Nielsen logos announcing October 2025 attention metrics integration partnership

Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.

by Luis Rijo

Data - Oct 11, 2025 Scope3 aligns emissions model with GMSF v1.2 framework

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.

by Luis Rijo

Data - Oct 11, 2025 IAB unveils incrementality framework for commerce media budgets

IAB framework distinguishes incrementality measurement from attribution, ROAS, and correlation methods.

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.

by Luis Rijo

AI - Oct 10, 2025 Brave browser reaches 100 million monthly users

Brave browser user growth chart showing climb from 2015 to 100 million users in 2025.

Brave browser hit 101 million monthly active users on September 30, 2025, with search platform processing nearly 20 billion annual queries.

by Luis Rijo

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