Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Safari 18 Beta enhances Web App experience on Mac

This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.

Data Featured

Google Analytics 4 now allows importing custom event data

Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.

Data

Lionsgate and Nielsen partner for first-ever FAST channel viewership measurement

Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.

Data Featured

Google Analytics updates Attribution Model for Paid Search

Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.

Data Featured

DuckDuckGo Launches Anonymous AI Chat Service

DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

Data

Google Ads API Update: New Features and Changes for v17

Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

Data

Marketing Mix Modeling: A resurrected technique for today's marketers

Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.

Data Featured

IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech

IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.

Data Featured

GA4 strengthens campaign measurement with Floodlight Linking

Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.

Data Featured

Google Analytics 4 enhances Real-Time User Tracking

Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.

Data Featured

Microsoft Clarity introduces Funnels

See how Clarity Funnels visualize user journeys & help optimize your website for conversions.

Data

How Chrome became fastest browser on Speedometer

Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.

Data Featured

Managing Google Ads for a business? Verify affiliation

Google Ads offers an optional step to confirm your affiliation with the advertised business.

Data

Looker Studio Updates: New partner connectors and enhanced total calculations

Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.

Data

Gemini mobile app expands to Europe

Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.

Display

DV360 announces update to Structured Data Files (SDF) and introduces new QA format

Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.

Data

Google Ads announces completion of new design rollout

Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.

Data

Google Analytics introduces Instant Email Reporting

Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.

Data

Google to open Click Tracker Certification Applications for 2024

Google this week announced the opening of the application window for its Click Tracker Certification program for 2024.

Data Featured

PayPal to build a new advertising platform

PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.

Data Featured

Chrome introduces Minimized Custom Tabs for enhanced in-app browsing

Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.

Data

Independent Measurement arrives for Twitch Ads

AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.

Data Featured

Chromebook Plus: A comprehensive look at new features and updates

Google this week announced a wave of updates for Chromebooks, with a particular focus on Chromebook Plus models. These updates include new built-in Google AI features, improved integration with other Google services, and several new Chromebook devices.

Data

Landing Pages: A Crucial Element for PPC Success

Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages.

Data

European Data Protection Board scrutinizes data practices of Large Language Model ChatGPT

The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.