The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Andrew Dolgov announces November 1, 2025 shutdown of Tiny Tiny RSS infrastructure including repositories, forums, and websites after years of maintenance.
Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.
Perplexity made Comet browser freely available on October 2, 2025, after millions joined waitlists. The browser includes AI assistants and mobile apps.
Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.
New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.