Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

LiveRamp enthusiastic about the potential of Google's PAIR initiative

LiveRamp is enthusiastic about the potential of Google's PAIR initiative as the industry navigates the cookieless future.

Data

LiveRamp announces Solid Q3 Results, exceeding expectations

LiveRamp this week reported Q3 results and future outlook point to a strong position in the data collaboration market. Revenue: Up 10% YoY to $174 million, exceeding analyst estimates.

Data

Google Analytics 360 Event Parameter Limit increased for Mobile Apps

Marketing professionals leveraging Google Analytics 360 for mobile app insights now benefit from an increase in event parameter value length.

Data

GA4 launch Subproperties and Roll-up Properties integration with Search Ads 360 and Display & Video 360

Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.

Data

Google Analytics expands Traffic Source Data with Manual Dimensions

Google Analytics yesterday introduced 8 new platform-agnostic traffic source dimensions, offering granular insights into user behavior across paid and organic campaigns, regardless of media source.

Data

AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons

AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.

Data

Google Ad Manager upgrades Reach Reporting with improved calculations and flexibility

Previously, the Reach report might have displayed "-" in certain instances where data was limited. This frustratingly left publishers without valuable information. Well, say goodbye to those dashes!

Data

Google Ad Manager unveils deeper auction insights in data transfer

Google Ad Manager last month dropped a significant update in their January 29th release, offering transparency into auction dynamics through enhanced Data Transfer functionalities.

Data

Google unveils Gemini

Google today announced the evolution of Bard, its AI platform, into Gemini. This exciting update brings several key changes designed to empower marketers with the latest advancements in Google AI.

Data

Valentine's Day projected to break spending records

The report predicts total spending on significant others to reach a record-breaking $14.2 billion, marking a significant shift from last year's focus on celebrating various relationships.

Social

LinkedIn launches a Media Planning API

LinkedIn today announced the launch of a Media Planning API, aiming to empower B2B agencies with deeper audience insights and campaign optimization tools.

Social

IAS expands Brand Safety net to Facebook and Instagram

Integral Ad Science (IAS) today announced the expansion of its Brand Safety and Suitability Measurement to Facebook and Instagram.

Data

OpenX unveils Cookieless Deal Library, simplifying ad targeting in a post-cookie world

OpenX, a omnichannel supply-side platform (SSP), announced this week the launch of its Cookieless Deal Library, a solution designed to help advertisers navigate the evolving programmatic landscape without relying on third-party cookies.

Data

Pinpoint gets AI upgrade to understand key points in documents and organize data

Pinpoint, a tool designed specifically for journalists, is receiving an AI-powered upgrade. Reporters can now query documents to quickly grasp key points, saving valuable time during research.

Data

Nielsen to expand its National TV out-of-home (OOH) panel

Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.

Data

Apple posts solid Q1 with Record Services Revenue

Apple today reported its financial results for the first quarter of fiscal year 2024, ending December 30, 2023. The company saw modest overall revenue growth of 2% year-over-year to $119.6 billion.

Data

Google Analytics makes Data Integration easier with New Recommendations

Google Analytics this week announced a new feature designed to help users leverage their data more effectively through personalized recommendations. This update surfaces tailored suggestions within the platform, guiding users to unlock valuable insights and functionalities.

Data

Uber faces €10 Million fine over driver data privacy lapses

The Dutch Data Protection Authority (AP) has issued a €10 million fine to ride-hailing giant Uber for failing to properly disclose data handling practices and hindering drivers' privacy rights.

Data

Usercentrics CMP gains Google Certification

Usercentrics today announced that its CMP has been certified by Google, enabling publishers to comply with the latest Transparency & Consent Framework (TCF) v2.2.

Search

Interaction to Next Paint (INP) to replace First Input Delay (FID) on March 12, 2024

In a significant move for web developers and user experience optimization, Interaction to Next Paint (INP) is set to become a Core Web Vital, replacing First Input Delay (FID) on March 12, 2024.

Data

Google Analytics 4 enhances user experience with In-Product Help Options

Google this week introduced new in-product help options for Google Analytics 4, designed to provide users with immediate and accessible support while navigating the platform.

Data

Microsoft Search and News advertising revenue rises 8%

Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.

Data

Data Privacy Day

The purpose of Data Privacy Day is to raise awareness about the importance of data privacy and to promote best practices for protecting personal information.

Data

Data Protection Authorities not effectively enforcing GDPR, study finds

74% of data protection professionals believe that data protection authorities (DPAs) would find "relevant violations" if they conducted an on-site investigation at an average company handling user data.

Data

Google temporarily allows Private Aggregation Debug Mode

Google has announced that it will temporarily allow the Private Aggregation Debug Mode for browsers in Mode B during Chrome-facilitated testing.