Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Google Analytics 360 enhances report sharing with user-specific collections

Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.

Data Featured

Germany: Federal Network Agency takes charge of platform supervision and enforces fair treatment for businesses

There are new regulations and a newly established enforcement body, the Digital Services Coordinator (DSC) housed within the Federal Network Agency.

Data Featured

DeepMind unveils SynthID: watermarking AI-Generated content

Google DeepMind, a leading artificial intelligence (AI) research lab, this week announced the launch of SynthID, a novel suite of tools designed to watermark and identify AI-generated content.

Data

Google unveils next-gen Generative AI: Veo, Imagen 3, and a glimpse of Lyra

The announcement centered around Veo, a groundbreaking video generation model, and Imagen 3, the latest iteration of Google's image generation model. Additionally, the blog post teased the existence of Lyra within the "Music-AI Sandbox" section.

Data Featured

Google unveils new Gemini features at I/O 2024

Google today unveiled a suite of new features and functionalities for its large language model (LLM) Gemini at its annual developer conference, Google I/O 2024.

Data Featured

Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data

Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.

Data Featured

GA4: Session Timeouts and Engaged Sessions explained

Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.

Data Featured

German Data Protection Authorities issue first guidelines on AI and Privacy

On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.

Data

The CMA's View on Google's Privacy Sandbox

The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.

Data Featured

The controversial Google Paid Channels Last Click reporting attribution model

Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.

Data

IAB Tech Lab unveils GPP Extensions: addressing privacy regulations with state-specific solutions

GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.

Data

Microsoft Clarity unveils Copilot: AI-powered insights for streamlined user experience analysis

Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).

Data Featured

IAB Tech Lab explores Differential Privacy for ad targeting

This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.

Data

Comscore reports Mixed Q1 2024, navigates challenges in measurement landscape

Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.

Display Featured

AppLovin reports strong Q1 2024, highlighting growth in mobile advertising and software platform

AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.

Data Featured

LG Ad Solutions embraces Unified ID 2.0

Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.

Audio Featured

Wondery unveils Ad Analytics Suite, aiming to shake Up podcast measurement landscape

Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.

Data

IAS releases Media Quality Report 2024: Fraud, Viewability, and Brand Risk trends

Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.

Data

Similarweb reports quarter 2024 results, highlighting growth and profitability

The company reported sustained momentum in both top and bottom-line performance, demonstrating healthy financial growth.

Data Featured

DoubleVerify stock tumbles after lowering Revenue Guidance

Shares of DoubleVerify (DV) plunged nearly 39% on Wednesday after the advertising technology company reported mixed first-quarter results and lowered its full-year revenue guidance.

Data

GA4 introduces Saved Comparisons

Google Analytics 4 (GA4) this week introduced a feature called Saved Comparisons.

Social Featured

SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns

This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.

Data Featured

Grok expands to the UK market

Large language model (LLM) platform Grok this week announced its official launch in the UK market.

Retail Featured

Amazon Ads enhances Account Management with nested manager accounts

This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.

Data

Marin Software reports lower revenue in Q1 2024

Net revenue for Q1 2024 was $4.0 million, down 12% compared to $4.6 million in Q1 2023.