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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles
Data   -   Oct 04, 2025 Tiny Tiny RSS shuts down on November 1 amid declining infrastructure support
Screenshot shows developer fox announcing Tiny Tiny RSS shutdown on November 1, 2025 due to maintenance burnout.

Andrew Dolgov announces November 1, 2025 shutdown of Tiny Tiny RSS infrastructure including repositories, forums, and websites after years of maintenance.

by Luis Rijo
Search   -   Oct 04, 2025 GSC Guardian extension adds bulk CSV import for algorithm tracking
Search Console graph showing June 2025 core update overlay with traffic spike from June 30-July 17

Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.

by Luis Rijo
Data   -   Oct 04, 2025 Signal threatens to exit Germany over Chat Control vote
Berlin's Victory Column symbolizes Germany's pivotal role in EU Chat Control vote. AI-generated image.

Encrypted messaging provider warns EU's client-side scanning proposal would end private communication if October 14 vote succeeds.

by Luis Rijo
Social   -   Oct 04, 2025 Advertisers discover Meta counts likes and shares as clicks for conversions
Meta advertiser reviews attribution documentation amid industry debate over click conversion tracking. AI generated image.

Marketing consultant highlights documentation showing any ad interaction, not just link clicks, can trigger attribution within conversion windows.

by Luis Rijo
AI   -   Oct 03, 2025 Perplexity releases Comet browser globally at no cost after three-month limited rollout
Perplexity Comet browser logo announcing free public release October 2025

Perplexity made Comet browser freely available on October 2, 2025, after millions joined waitlists. The browser includes AI assistants and mobile apps.

by Luis Rijo
Data   -   Oct 02, 2025 Utiq and Visoon launch consent-based identifiers for TV advertising
Utiq and Visoon launch consent-based identifiers for TV advertising

Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.

by Luis Rijo
Data   -   Oct 02, 2025 AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion
AudienceProject Q4 roadmap featuring Trade Desk integration and benchmarking tools for cross-media measurement

Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.

by Luis Rijo
Data   -   Oct 02, 2025 Brand marketing shown to drive up to 6x greater long-term sales impact
Brand marketing drives favorability, boosting customer acquisition and sales growth long-term.

New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.

by Luis Rijo
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