Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Oct 02, 2025 Ziff Davis acquires two companies in third quarter 2025

Ziff Davis completed acquisitions of Semantic Labs and Etrality in Q3 2025, expanding its cybersecurity, martech, and connectivity offerings for customers.

by Luis Rijo

Data - Oct 01, 2025 Zeta Global to acquire Marigold's enterprise business for $325 million

Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.

by Luis Rijo

Data - Oct 01, 2025 Google Ads introduces one-click Analytics linking recommendation

Google Ads Analytics linking recommendation interface showing one-click connection option with 23% conversion boost.

Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.

by Luis Rijo

Data - Oct 01, 2025 Google Analytics adds Pinterest cost data import integration

Google Analytics now allows advertisers to automatically import cost data from Pinterest Ads through a native integration announced September 26, 2025.

by Luis Rijo

Data - Sep 30, 2025 EU Chat Control vote triggers 1,770% surge in proxy usage

EU businesses surge proxy adoption ahead of Chat Control vote, Denmark leads at +1,026% growth rate.

Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.

by Luis Rijo

Data - Sep 30, 2025 Google updates Meridian MMM with pricing variables and new priors

Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.

by Luis Rijo

Data - Sep 29, 2025 The Trade Desk launches data marketplace overhaul with AI scoring

The Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.

by Luis Rijo

Data - Sep 29, 2025 Cloudflare launches Observatory and Smart Shield for website performance

Cloudflare announced Observatory monitoring platform and Smart Shield on September 26, 2025, offering performance insights and one-click fixes for all subscription tiers.

by Luis Rijo

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