Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google launches an audience migration tool for Google Analytics 4

The tool is an add-on in Google Workspace Marketplace called GA4 Migrator for Google Analytics Google Sheets, and enables Google Analytics account administrators to migrate audience definitions, as well as users and their permissions from Universal Analytics to a GA4 property using Google Sheets.

Data

AdMob adds reporting on IDFA user permission status

The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization.

Data

Google introduces dynamic lookback windows in Analytics audiences

Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.

Data

Google introduces Behavioral Modeling in Google Analytics

Behavioral Modeling for Consent Mode fills data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.

Data

DuckDuckGo browser blocks all trackers except the ones coming from Microsoft

DuckDuckGo browsers in iOS and Android block all trackers except the ones coming from Microsoft.

Data

Deutsche Telekom and Vodafone test an alternative to cookies, the TrustPID

TrustPID is defined as unique digital ‘token’ generated by assigning random numbers to each user, to enable advertisers to provide personalised experiences.

Data

Google to launch My Ad Center replacing Ad Settings

My Ad Center to be launched later this year.

Data

Google Play begins giving context about the data each app collects

Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.

Search

Google introduces manager account dashboards in Google Ads

Advertisers are able to create and edit dashboards in Google Ads.

Data

Google introduces Custom Columns in Google Ads

Custom columns can be filtered, sorted, downloaded, and used to customize your performance summary chart above your statistics table.

Data

Fyllo to acquire Semasio

Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.

Data

The Trade Desk integrates the email-based activation via Adobe CDP

Adobe Real-Time CDP is part of Adobe Experience Cloud.

Display

Yahoo! JAPAN integrates GeoEdge

GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.

Data

Google tests Topics, FLEDGE, and Attribution Reporting APIs in Chrome

Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.

Data

Nielsen to be sold to private equity, Elliott and Brookfield, for $16 billion

Nielsen yesterday announced that it has agreed to be acquired by a private equity consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash transaction valued at approximately $16 billion.

Data

Japan adopts similar GDPR Consent starting in April

Japan’s Amended APPI will come into force on April 1, legislation that force companies to require companies to obtain consent from users for their personal-related information (PRI), when this data is shared with third parties who will likely associate that data with ‘Personal Information’.

Data

Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms

Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant.

Data

Microsoft Advertising revamps reporting infrastructure, now 60% faster

Microsoft Advertising today announced a major update to the reporting dashboard. The new reports work 60% faster.

Display

PubMatic to double engineering team in a new hub in Pune

PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.

Data

Google to enforce European user consent policy on advertiser side

Google this month announced it will enforce European user consent policy on advertiser side, starting on May 11.

Data

TripleLift buys European DMP 1plusX

TripleLift today announced the acquisition of 1plusX, a DMP headquartered in Switzerland used by publishers like Axel Springer, Fox, Hearst and Le Figaro.

Data

Google to sunset Universal Google Analytics in 2023

Google last week announced that all standard Universal Analytics properties will stop processing new hits on July 1, 2023. Google introduced the next generation of Google Analytics - GA4 - in 2020.

Search

Google integrates Search Ads 360 in GA4

Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.

Data

Google adds new UTM parameters in Google Analytics

Google this month added new UTM/campaign parameters in Google Analytics. The new UTM parameters are utm_source_platform, utm_creative_format, and utm_marketing_tactic.

Data

Google to remove Nielsen auto tagging and Nielsen reports from Campaign Manager 360

Google this month announced it will remove Nielsen auto tagging and reporting from Campaign Manager 360.