Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Video - Sep 01, 2025 Dentsu explores sale of operations outside Japan

Dentsu headquarters with digital sale metrics floating above futuristic Tokyo skyline at sunset.

Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.

by Luis Rijo

Data - Aug 31, 2025 Google announces major DV360 changes for September

Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.

by Luis Rijo

Data - Aug 31, 2025 DV360 introduces new frequency cap and reach metrics

Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025.

by Luis Rijo

Data - Aug 31, 2025 Estonian court backs data authority's power to order written assessments

Estonian court validates GDPR enforcement powers as CCTV surveillance meets digital privacy regulation

Estonia's highest appeals court rules data protection authorities can require controllers to submit written legitimate interest assessments under Article 58(2)(d) GDPR.

by Luis Rijo

Data - Aug 30, 2025 Google launches enhanced measurement tools for iOS app campaigns

iOS app measurement dashboard displays real-time analytics with Google Ads attribution technology

Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities.

by Luis Rijo

Retail - Aug 30, 2025 Google releases open-source Merch Intel dashboard

Google Marketing Solutions launches free Merch Intel dashboard on GitHub, offering retailers AI-powered pricing intelligence and bestseller analysis tools.

by Luis Rijo

Data - Aug 30, 2025 Generative AI shows characteristics of general-purpose technology

Research suggests widespread applications span beyond software into life sciences, finance sectors with continuous improvement over time.

by Luis Rijo

Data - Aug 30, 2025 Google Analytics enhances ecommerce data functionality

Google Analytics expanded ecommerce dimensions and metrics availability in reporting tools on August 25, 2025, improving data accessibility and match type support.

by Luis Rijo

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