Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Aug 20, 2025 OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting

OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.

by Luis Rijo

Data - Aug 20, 2025 Australia proposes dual track privacy compliance for digital advertisers

Peter Leonard presenting dual track privacy framework at IAB Australia Data & Privacy Summit 2025

Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.

by Luis Rijo

Video - Aug 19, 2025 Nielsen secures two-year TV measurement extension in New Zealand

Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.

by Luis Rijo

Data - Aug 19, 2025 Austrian court rules "Pay or Okay" model illegal for DerStandard newspaper

Austrian court rules Pay or Okay cookie consent illegal - €9.90 monthly fee violates GDPR user rights

The Austrian Federal Administrative Court has confirmed that the "Pay or Okay" consent model violates European data protection laws, delivering a significant ruling against leading newspaper DerStandard.at on August 18, 2025.

by Luis Rijo

Data - Aug 19, 2025 W3C streamlines web standards process with major document updates

W3C removes Proposed Recommendation phase and introduces Charter Refinement to simplify standards development while maintaining quality controls.

by Luis Rijo

Data - Aug 19, 2025 Austrian court mandates greater transparency in automated credit decisions

Modern courtroom with digital data overlays representing Austrian GDPR automated decision transparency ruling

Company must disclose meaningful details about algorithmic logic after Federal Administrative Court rules on a GDPR violation.

by Luis Rijo

Data - Aug 18, 2025 New privacy tech could reshape digital marketing data use

Privacy tech types: data obfuscation, encryption, federated analytics & accountability tools overview

OECD research reveals how privacy-enhancing technologies help marketers process customer data while meeting strict regulations, but challenges remain for widespread adoption.

by Luis Rijo

Data - Aug 18, 2025 Dentsu cuts 3,400 jobs globally as international struggles intensify

Dentsu layoffs affect 3,400 employees globally as advertising giant cuts international workforce by 8%

Major advertising group eliminates 8% of international workforce after recording substantial impairment losses following earnings announcement on August 14.

by Luis Rijo

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