Data Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14 Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.
Display Google introduces Google Audiences targeting in Programmatic Guaranteed deals Google Audiences are demographic segments, affnity segments, and in-market segments.
Data Oracle stops selling third-party data in Europe, starting today Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.
Data Apple to release iOS 14 tomorrow, but without the consent manager Apple delayed the release of the compulsory consent manager to next year.
Data Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences Custom affinity and custom intent audiences are now Custom Audiences.
Data AppsFlyer launches Xpend, a new cost aggregation product Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.
Data IAS rebrands Qualified Ads to Quality Impressions Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.
Display Portuguese publishers adopt Xandr Monetize Nonio today has two million registered users via a Single Sign On (SSO). In 2017, Facebook had around 6 million users in Portugal.
Data Experian rolls out an address, email, and phone validation in Salesforce Commerce Cloud Experian for B2C Commerce: Data Quality is available for $500 USD per user per year.
Data Episerver to acquire Optimizely Episerver is a company expert in content management founded in Stockholm back in 1994.
Data Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany In-market audiences include more than 100 French and more than 200 German audiences.
Data What is Consent Mode? When consent is not granted, no new cookies pertaining to advertising may be written.
Data Comscore starts providing digital audience measurement to Nextdoor Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behavior with information about their lifestyles, interests, attitudes, demographics and behaviors.
Data Google launches Consent Mode to enable conversions without cookies Consent Mode is available for advertisers that do not choose to use TCF v2.0.
Data Google introduces 13 new conversion categories in Google Ads Google will automatically apply the conversion categories if advertisers haven’t already accepted them. Advertisers have until October 15th to review the suggested conversion categories.
Display App Store to have information about the tracking by the end of the year The App Store will have information about the tracking used on each app by the end of the year.
Display Apple delays the launch of the mandatory consent manager to 2021 Apple’s compulsory consent manager enables the use of the IDFA.
Data Eyeota earns certification from the IAB Tech Lab for its Data Transparency Data Transparency Standard, launched in 2019, aims to establish a minimum disclosure and transparency standards for any company that collects audience data for targeting or measurement.
Data GfK onboards data from Switzerland and New Zealand in Eyeota The data onboarding uses propensity modeling to aggregate key offline customer attributes to geolocation and online user profiles to maximize the scale of data owners’ audiences.
Data Google to sunset DBM API Line Item service on February 26, 2021 Google will sunset the Line Item and SDF Download services of the Doubleclick Bid Manager (DBM) API on February 26, 2021.
Data Narrative raises $8.5 million as it launches the Data Streams Marketplace Data Streams Marketplace sells app audiences, meaning mobile IDs. The mobile IDs purchased are delivered directly to a connected Facebook Ad Account or via CSV download.
Data Optimizely’s Opticon20 conference goes virtual and is now free to attend In the past, the conference took place in San Francisco, and London.
Data Adform claims it’s ready for the end of third-party cookies Adform states that without the need for hundreds of third-party cookies, compliance with regulations such as GDPR and CCPA will be easier.
Display Google tells mobile app publishers to prepare for the iOS 14 GMA SDK is prepared for the new AppTrackingTransparency framework
Data Supermetrics raises 40 million euros Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.