Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Aug 15, 2025 Nielsen launches Connected TV intelligence for Australia's advertising market

Nielsen Ad Intel CTV dashboard showing Australia streaming analytics for Netflix, YouTube, Prime Video platforms

Nielsen announces Q4 2025 launch of Ad Intel CTV in Australia, bringing competitive intelligence to streaming platforms for marketers analyzing spend.

by Luis Rijo

Data - Aug 13, 2025 Google Ads API v21 introduces AI Max and campaign transparency tools

Google Ads API v21 announcement featuring AI Max for Search campaigns and Performance Max enhancements.

Google releases version 21 with enhanced AI features for Search campaigns and expanded Performance Max insights across advertising platform.

by Luis Rijo

Data - Aug 11, 2025 NielsenIQ acquires Brazilian company Mtrix to strengthen Latin America position

NielsenIQ acquired Brazilian SaaS company Mtrix on August 6, 2025, expanding supply chain visibility across indirect distribution channels in Latin America.

by Luis Rijo

Data - Aug 10, 2025 Publicis Media France becomes first media group to earn UTIQ certification

Telecommunications-powered advertising solution addresses cookie deprecation challenges as French market leads privacy-first digital transformation.

by Luis Rijo

Data - Aug 10, 2025 Chrome 140 introduces HTTP cookie prefix to combat client-side security threats

Chrome 140 HTTP cookie prefixes __Http __HostHttp security browser white background illustration

Chrome 140 beta introduces __Http and __HostHttp cookie prefixes on August 6, 2025, enabling servers to distinguish server-set from client-set cookies.

by Luis Rijo

Data - Aug 10, 2025 European publishers show 73% adoption of supply chain transparency standards

European publishers ads.txt adoption rates: 72.64% implemented, 14.8% blocked by robots.txt, 10.22% error 404

IAB Europe study reveals over 99% of ads.txt files meet industry standards, with 79% successfully matched to sellers.json data across 2,054 publishers.

by Luis Rijo

Data - Aug 10, 2025 Deloitte and Meta study reveals critical gaps in marketing personalization

Deloitte-Meta study cover revealing personalization strategies driving 80% consumer purchase intent

80% of consumers expect personalized experiences while marketers struggle with cross-functional implementation.

by Luis Rijo

Data - Aug 09, 2025 The European Media Freedom Act takes effect amid surveillance concerns

European shield protecting journalists from surveillance with EU map, microphones, cameras and network data streams

European Media Freedom Act becomes fully effective August 2025 with journalist surveillance protections and public media independence rules, but enforcement uneven across member states.

by Luis Rijo

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