Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Aug 09, 2025 Google releases waterfall chart documentation for Looker Studio

Google unveils detailed waterfall chart implementation guide and Looker connector updates for business intelligence users.

by Luis Rijo

Data - Aug 07, 2025 Google acknowledges Looker Studio sharing privacy bug

Google Looker Studio privacy bug exposes unlisted reports to unintended users despite security settings.

Critical vulnerability affects "Unlisted" report visibility despite privacy settings.

by Luis Rijo

Data - Aug 07, 2025 Advertising supports 29 million US jobs

Map shows advertising supports 14.1-19.7% of jobs across all US states, with Midwest leading growth.

Latest research shows advertising generated 21.9% of total US output in 2024, with growth projected to reach $12.7 trillion by 2029.

by Luis Rijo

Data - Aug 07, 2025 Jury finds Meta violated privacy law collecting health data

Jury verdict form showing Meta found guilty of privacy violations without user consent in Flo health data case.

Federal court rules tech giant illegally gathered menstrual information through fertility app.

by Luis Rijo

Data - Aug 07, 2025 E-commerce app installs drop 14% despite 2% session growth

E-commerce app install and session growth by region H1 2024-2025: LATAM leads with 18% installs, 27% sessions

Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies.

by Luis Rijo

Data - Aug 07, 2025 LiveRamp reports Q2 revenue growth of 10.7% amid data collaboration expansion

LiveRamp's global network scale showing 500+ ecosystem partners including Google, Meta, Amazon, Microsoft across regions and channels.

Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments.

by Luis Rijo

Data - Aug 07, 2025 Australian digital advertisers prioritize first-party data amid AI challenges

Data signals importance ranking shows first-party data leads at 61% critical, geographic data 45%.

Industry survey reveals growing confidence in contextual targeting while data security concerns persist

by Luis Rijo

Data - Aug 07, 2025 TikTok partners with Scope3 for transparent ad campaign emissions tracking

Scope3 media reporting features for TikTok advertisers: carbon insights and optimization tools

TikTok has partnered with carbon measurement platform Scope3 to help advertisers track environmental impact and reduce digital advertising emissions.

by Luis Rijo

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