Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

HubSpot releases report on Platform Ecosystems

HubSpot this week released a new report titled The State of Platforms 2024. The report, produced in collaboration with Canalys and Partnership Leaders, draws on data from the 50 largest software companies to provide insights into the structure, size, and monetization of platform ecosystems.

Data

TripleLift and ID5 partner to enhance targeting

This collaboration leverages ID5's identity solutions to allow advertisers to onboard their first-party data and activate it through TripleLift Audiences, TripleLift's audience targeting platform.

Data

My Ad Center surges in popularity with 60M daily active users

Google's My Ad Center, a tool that allows users to control the ads they see on its services, has seen a significant surge in popularity since its launch last fall.

Data

Google to obtain additional consent from users to share data across services

Google will need to obtain additional consent from users to continue sharing this data.

Data

New Updates to Consent Mode from Google

In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.

Data

LiveRamp to acquire Habu

LiveRamp yesterday announced it has entered into a definitive agreement to acquire Habu, a data clean room software provider, in a cash and stock transaction valued at approximately $200 million.

Data

Artefact and Treasure Data partner to enable brands to deliver personalized customer experiences

Artefact and the customer data platform (CDP) provider Treasure Data have announced a new partnership to help brands deliver personalized customer experiences and generate more business value from their marketing campaigns.

Data

TikTok expands Measurement Partner Program with Cross-Channel and Lift specialties

In a move to enhance marketing effectiveness, TikTok has introduced two new partner specialties – Cross-Channel and Lift – under its Measurement Badge category.

Data

LinkedIn Revenue Attribution Report

The Revenue Attribution Report is a comprehensive tool that allows marketers to seamlessly connect their Customer Relationship Management (CRM) data with their LinkedIn ad activities.

Data

A Practical Guide for Marketing Professionals Navigating the Third-Party Cookie Phaseout

The long-awaited phaseout of third-party cookies is finally upon us. Google Chrome, the world's most popular browser, disabled third-party cookies for 1% of users, and will gradually expand this to all users in Q3 2024.

Data

Yahoo Launches Identity Testing Capabilities to Enable Advertisers to Prepare for Cookieless Future

In response to the impending deprecation of third-party cookies, Yahoo has unveiled today identity testing capabilities directly within its Yahoo DSP. This new feature empowers advertisers to gain valuable insights and optimize their campaigns effectively in a cookieless environment.

Data

Market Segmentation vs. Customer Segmentation

In the world of marketing, two terms often get thrown around interchangeably: market segmentation and customer segmentation. While they share a similar goal of understanding and targeting specific groups, there are key distinctions between the two.

Data

IAS Receives Continued Accreditation for Integrated Third-Party Reporting on Meta Platforms

Integral Ad Science (IAS) yesterday announced it has received continued accreditation from the Media Rating Council (MRC) for its integration, processing, and reporting of third-party data from Meta.

Data

CMOs Must Start Experimenting with AI Now to Prepare for the Cookieless Future

Google is advising chief marketing officers (CMOs) to start planning for a future without third-party cookies, by embracing AI in a Cookieless environment.

Data

Chrome Begins Phasing Out Third-Party Cookies

Google Chrome yesterday began a phased rollout of its changes to cookie tracking, with the launch of Chrome Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally.

Data Featured

IAS launches Quality Attention in partnership with Lumen

Integral Ad Science (IAS) yesterday unveiled its Quality Attention™ measurement, a new product integrating media quality, eye-tracking data with machine learning to provide advertisers with actionable insights into how effectively their ads are capturing consumer attention.

Data Featured

Renaming events in Google Analytics 4 (GA4)

Marketers using Google Analytics 4 (GA4) should be cautious about renaming events on the platform. While it might seem like a simple way to update event names, renaming events can lead to data skew and hinder your ability to track user behavior effectively.

Data

Google Universal Analytics 360 Sunset Timeline

Google this month announced changes regarding its Universal Analytics 360 platform providing a Universal Analytics 360 (UA360) Sunset Timeline.

Data

Unlock B2B Marketing Success with LinkedIn's Newsletter Recommendations

Despite the rise and fall of newsletter popularity, B2B marketers can still leverage this traditional marketing tool to reach their target audience and achieve their objectives. Tequia Burt, Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, wrote this week how.

Data

Demystifying CRM: A Comprehensive Overview of Customer Relationship Management

CRM is an essential tool for marketing professionals in today's competitive landscape. It helps them build stronger customer relationships, gain actionable insights, automate marketing tasks, and measure the effectiveness of their campaigns.

Data

How to avoid Unassigned Traffic in GA4

Many marketers continue to disregard these guidelines, resulting in an abundance of "unassigned traffic" in their GA4 reports.

Video

VideoPoet AI: The future of video creation is here

Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.

Data

Account-based marketing (ABM)

Account-based marketing (ABM) is a strategic approach to business marketing that focuses on building personalized relationships with a select group of high-value accounts.

Data

Microsoft Clarity Dashboard gets a Personalized Touch

Microsoft Clarity this week introduced new customizable features: Drag and drop to rearrange cards on the dashboard; Hide cards to remove them temporarily from view; Choose which tab to display by default for cards with multiple tabs.

Data

The FTC proposes new changes to COPPA Rule

The Federal Trade Commission (FTC) today proposed new changes to the Children's Online Privacy Protection Rule (COPPA Rule) that would place new restrictions on the use and disclosure of children’s personal information.