Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

What is Microsoft Clarity?

Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.

Social

Merkle identifies 5 marketing trends for the first quarter

Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.

Data

DoubleVerify introduces Brand Suitability Tiers

DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).

Data

RPM vs CPM

Know the difference between RPM and CPM.

Data

Nielsen renews multi-year agreement with TEGNA to provide TV ratings

TEGNA’s customers use Nielsen data to activate and measure local media buys.

Data

What is Customer Match?

Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.

Data

Google introduces support for Google Analytics 4 in Data Studio

Google last month introduced support for Google Analytics 4 in Data Studio.

Data

Goldman Sachs, ClearSky, and NightDragon acquire White Ops

DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.

Data

The data collection that helps Google to lock publishers and advertisers

The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.

Data

FreeWheel to acquire Beeswax

Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.

Data

IAB Europe releases a Guide to Ad Fraud

The Guide to Ad Fraud has 20 pages and is available for every advertiser.

Data

IAB Europe considers Traffic Acquisition Manipulation as Ad Fraud

IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.

Data

Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360

Google says over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.

Data

LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads

LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.

Data

Experian buys Tapad for $280 million in cash

Tapad's forecasted revenue was $50 million for 2020. Tapad has a graph that includes includes digital ad IDs, clustered at the individual and/or household level.

Display

Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries

Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.

Data

Semcasting launches Activate, a new cookie-free audience and attribution platform

Semcasting developed a platform that does attribution, build audiences, is connected with DSPs, social platforms, and has CRM onboarding, all connected with an omnichannel identity graph.

Data

Google still investing in Campaign Manager, the adserver for buyers

Google guarantees that it will continue to invest in Campaign Manager, as the digital ads ecosystem evolves with an increased focus on privacy, new regulations, and changes in technology platforms.

Data

Google to remove the Insights Tab from Campaign Manager

Google says the Insights Tab from Campaign Manager had low usage.

Data

Google introduces GA4, the next generation of Google Analytics

Google Analytics 4 properties are the next generation of Google Analytics.

Data

Google introduces support to AMP emails in Gmail

AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.

Data

Sendinblue launches a Certification for Email Marketing

Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.

Data

Google updates Display & Video 360 API v1 changing quota limits

Display & Video 360 API v1 has now a default daily limit of 86,400 total requests made to the API per project.

Video

Google adds YouTube Engagements in the attribution reports

Advertisers need to opt-in for the cross-network attribution beta in Google Ads.

Data

CallTrackingMetrics integrates Snapchat, Symplify, AB Tasty, and Gong

CallTrackingMetrics is a call tracking & contact center solution. Advertisers use CallTrackingMetrics integrations to optimise media buying, sales, and customer experience.