Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Newsletters about Marketing to subscribe in 2020

A selection of marketing newsletters to subscribe in 2020. The newsletters cover programmatic, search, social, and digital marketing in general.

Social

IRI integrates Facebook data

IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement.

Data

2019: The year Google rethought the audience creation, frequency cap, and measurement

2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance.

Data

Email Marketing: Average open rate was 17.92% in 2019

What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open rate in 2019 was 17.92%.

Data

Cadent buys 4INFO

Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.

Data

IAB Tech Lab updates the Open Measurement SDK to include audio ad measurement

IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.

Data

Experian integrates its data on AWS Data Exchange

Experian last month made available its data in AWS Data Exchange, a new service where Amazon Web Services customers use third-party data in the cloud.

Data

ProtonMail launches ProtonCalendar, a calendar fully encrypted

ProtonMail this week launched a calendar directly available from the ProtonMail inbox. A calendar on ProtonMail was a long-waited product, often requested by ProtonMail users.

Data

26% of Android ad transactions are invalid traffic, Pixalate identifies

This month, Pixalate released the 2019 Mobile Advertising Supply Chain Safety Report – series Google Play Store – where it states that 26% of Android ad transactions are invalid traffic, and ~33% of ad transactions go to brand-unsafe apps.

Data

Telefónica Deutschland starts the 5G network in Berlin, Hamburg, Munich, Cologne and Frankfurt

Telefónica Deutschland, owner of the brand O2, this week announced that will start building a 5G network in 2020. Telefónica says the 5G expansion will start in the five largest German cities of Berlin, Hamburg, Munich, Cologne and Frankfurt and should be largely completed by the end of 2021.

Data

WordPress.com launches SFTP and PHPMyAdmin access on Business and eCommerce plans

WordPress.com this month launched SFTP and PHPMyAdmin access on Business and eCommerce plans. This enables publishers using WordPress.com to upload custom themes and plugins directly to the website and manage the database.

Data

Jivox launches IQiD, a first-party deterministic identity graph

IQiD enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers.

Data

Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019

From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior year period, a 16% improvement.

Data

Apple Pay used by half of the proximity mobile payment users in the US

Apple Pay is now the market leader in proximity mobile payments. According to eMarketer, this year Apple Pay will have 30.3 million users in the US, representing 47.3% of proximity mobile payment users.

Video

YouTube to limit all third-party verification pixels starting in 2020

Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.

Data

Ad Alliance chooses 1plusX DMP

Ad Alliance will use 1plusX DMP, after an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, 1plusX announced last month. Ad Alliance is the largest cross media sales house in Germany.

Data

Google expands support in Android to include Foldable Phones

Google is expanding support in Android to include Foldables Phones. Leo Sei, Product Manager on Android at Google, says the support is being developed in preparation for upcoming devices from hardware partners like Samsung.

Data

Optimizely moves experiments from the browser to the CDN with Performance Edge

Optimizely this week launched Performance Edge, a new product that enables visual-editor based website experiments to run faster by moving decision logic from the browser to the CDN. Performance Edge will be available globally as a paid add-on for Optimizely Web. Now, Performance Edge is available in early access to

Display

Ads without cookies represent 52% less revenue for the publishers; Google finds

The study concludes that traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present.

Data

Google introduces a unified app and web property in Google Analytics

Google this week introduced a new way to measure apps and websites together for the first time in Google Analytics.

Data

The end of free articles without a login? Google remedies loophole in Chrome

Google is updating Chrome next week, remedying a loophole that has allowed sites to detect people who are browsing in Incognito Mode, when they offer a limited number of articles without a login.

Data

Free HubSpot CRM now includes email marketing, Google and LinkedIn Ads

HubSpot this week announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM.

Data

Dentsu to acquire a majority stake in Ugam

Dentsu yesterday reached an agreement to acquire a majority stake in Ugam Solutions, with an option of making it a wholly-owned subsidiary in the future.

Data

OneTrust raises $200 million and is now valued at $1.3 billion

OneTrust this week closed an investment of $200 million led by Insight Partners.

Data

NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement

hDecimal yesterday launched a multi-touch attribution (MTA) solution for foot traffic measurement.