Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jul 29, 2025 Apple updates App Store age ratings system with granular controls

iPhone displaying new Apple App Store age rating badges (4+, 9+, 13+, 16+, 18+) with security icons on white background

New rating categories and safety questions aim to provide more precise content assessment for mobile app marketplace users.

by Luis Rijo

Data - Jul 29, 2025 StackAdapt unveils Snowflake native app for first-party data activation

First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns.

by Luis Rijo

Display - Jul 28, 2025 Extensive regulation kills digital political advertising in EU

Major social media platforms chained and blocked from EU political advertising under new regulations

Major digital ad platforms abandon European political ads citing complex compliance challenges under TTPA regulation.

by Luis Rijo

Data - Jul 28, 2025 Utiq expands to Italy with Adhub Media partnership for privacy-first ads

Privacy-focused advertising technology company launches sixth European market through partnership with Italian digital publisher operating Notizie.it and seven vertical platforms.

by Luis Rijo

Data - Jul 28, 2025 Israel's privacy authority publishes data protection officer guidance draft

The Privacy Protection Authority published comprehensive guidelines for DPO appointments, anticipating Amendment 13 implementation on August 14, 2025.

by Luis Rijo

Data - Jul 27, 2025 Kentucky files lawsuit against Temu over data collection practices

Kentucky Attorney General files consumer protection lawsuit against Chinese e-commerce platform over alleged spyware capabilities.

by Luis Rijo

Data - Jul 27, 2025 EU follows UK with age verification in 2026

EU Digital Identity Wallet interface showing selective data sharing for age verification and museum discounts

European Commission to launch digital identity system after UK age verification sparks 1,400% VPN surge.

by Luis Rijo

Data - Jul 27, 2025 European websites achieve "North Korean consent rates" through payment barriers

European websites achieve 99.9% tracking consent through pay-or-okay models despite only 0.16%-7% user preference

Companies charge users to refuse tracking while generating only 0.82% revenue increase for news publishers.

by Luis Rijo

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