Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement

hDecimal yesterday launched a multi-touch attribution (MTA) solution for foot traffic measurement.

Data

Bain Capital agrees to buy 60% of Kantar in a valuation of $4.0bn

WPP today announced that is selling 60% of Kantar to Bain Capital Private Equity.

Audio

Nielsen launches Podcast Listener Buying Power Service

Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.

Data

Adjust appoints Lynda Clarizio, former president of Nielsen, to its board

Lynda Clarizio, former president of Nielsen U.S. Media, this month has joined Adjust as a board member.

Data

TVSquared releases 2019 Direct-to-Consumer (DTC) TV Advertising Performance report

The top 3 KPIs are Purchases & Conversions, Registrations and First vs. Repeat Customers.

Data

Microsoft Advertising testing Parallel Tracking

According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.

Data

AppLovin acquires SafeDK

AppLovin, a mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance, and stability in mobile apps.

Data

UK regulator investigates RTB in compliance with GDPR; Google and IAB Europe cooperate

ICO, the UK regulator, was the first to publish a report, last month, that initiate the investigation on RTB (Real Time Bidding).

Data

GasBuddy receives TAG certification against ad fraud

GasBuddy today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).

Data

Usercentrics CMP receives new funding to accelerate global expansion

Usercentrics, the Consent Management Platform (CMP) headquartered in Munich, Germany, today announced a Series A financing round led by growth fund ALSTIN Capital, with participation from existing investors Cavalry Ventures and Reimann Investors.

Video

Mobile surpasses TV for the first time in the US

US adults will spend more time using their mobile devices than they will spend watching TV.

Data

Deutsche Telekom starts the 5G rollout in Germany, €84.95 per month

Deutsche Telekom this month announced that is starting the 5G rollout in Germany in six cities: Berlin, Bonn, Darmstadt, Hamburg, Leipzig, and Munich.

Data

Alexa’s Site Overview tool is not dead, and just received a major upgrade

Last month, Amazon renewed Alexa’s Site Overview tool. Advertisers and publishers use Alexa’s Site Overview tool to find opportunities to grow the traffic and analyse the competition.

Data

IAB France publishes a guide of the traceability of the programmatic flows

IAB France last month published its guide of the traceability of the programmatic flows. IAB France says this guide has the goal to promote the understanding of technical exchanges within the value chain.

Data

Cuebiq launches a Consent Management tool

Cuebiq last week launched its Consent Management and Data Provenance (CMDP) solution, which enables publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).

Data

IAB Tech Lab completes its Data Transparency Standard

The IAB Technology Laboratory last week announced the completion of version 1.0 of its Data Transparency Standard and the launch of an affiliated Data Transparency Standard Compliance Program.

Data

Kasasa partners with Acxiom to create an​ omnichannel customer view

Acxiom last week announced a new multi-year partnership with Kasasa, a financial technology, and marketing provider committed to driving results for over 900 community banks and credit unions.

Video

LiveRamp acquires Data Plus Math to integrate TV measurement

LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.

Data

DoubleVerify appoints Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas

DoubleVerify today announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas.

Data

Mastercard and ING Turkey transform android phones in POS devices

Mastercard and ING Turkey today announced a collaboration that is transforming android smart phones in POS devices.

Data

Microsoft launches the first cloud datacenter regions in the Middle East

Microsoft this month launched the first cloud datacenter regions in the Middle East, located in the United Arab Emirates (UAE).

Data

Socialbakers now integrated with Salesforce

Socialbakers this week announced the product integration with Salesforce Sales Cloud and Service Cloud.

Data

Digital Element: 20 years providing geolocation of users to advertisers

Digital Element, the Atlanta-based technology company that pioneered the geolocation and IP intelligence industry, is now 20 years old. Digital Element introduced in 1999 its NetAcuity technology, which enables advertisers to target geographically users by IP address.

Video

Brand Safety incidents on Mobile Apps almost doubled last year

DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.

Data

Official: Amazon acquires Sizmek Ad Server

Mark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that “Amazon has officially acquired Sizmek Ad Server and Sizmek DCO.”