Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jul 23, 2025 Google Ads API enables dual gclid and gbraid fields starting October 3

Google Ads API gclid gbraid tracking fields magnified through lens over city skyline data visualization

Google removes restriction preventing simultaneous use of click identifiers in conversion uploads.

by Luis Rijo

Data - Jul 23, 2025 Google Analytics launches MCP server for AI-powered data conversations

Google Analytics launches open-source Model Context Protocol server enabling natural language data queries through AI assistants.

by Luis Rijo

Data - Jul 23, 2025 Cambodia announces comprehensive data protection law

Cambodia's data protection law merges traditional Angkor Wat architecture with modern digital security symbols.

Draft legislation establishes data protection framework requiring two-year implementation period for Southeast Asian nation.

by Luis Rijo

Data - Jul 23, 2025 DoubleVerify reveals North America's ad quality improvements amid rising bot fraud

Bot fraud rates surge 400% in US while Canada maintains stable 0.1% throughout 2024 quarters

Media verification specialist documents 4.6% brand suitability violation rate alongside 101% surge in bot fraud activity.

by Luis Rijo

Data - Jul 23, 2025 Internet outages reach 'shutdown season' across 125 countries in Q2 2025

Global network connections illuminate Earth as Internet disruptions affect digital marketing across 125 countries

Government-directed shutdowns returned with unprecedented scope during second quarter, affecting digital marketing campaigns and network infrastructure across multiple regions, according to Cloudflare analysis.

by Luis Rijo

Data - Jul 22, 2025 Google Analytics launches lead acquisition and loss tracking reports

Google Analytics dashboard displaying lead generation reports and conversion funnel data visualization charts

Google introduces comprehensive lead generation reporting system with new audience templates and event schema for businesses.

by Luis Rijo

Social - Jul 22, 2025 Google Analytics enables direct Reddit Ads cost data tracking integration

Google Analytics 4 launches native Reddit advertising cost import feature, streamlining cross-platform campaign measurement for digital marketers.

by Luis Rijo

Data - Jul 22, 2025 Google dismantles 9,800+ channels in Q2 2025 coordinated influence operations

Global digital network map showing coordinated influence operations across multiple platforms and countries.

Google's Threat Analysis Group terminates thousands of YouTube channels and blocks domains across multiple platforms in coordinated influence campaign crackdowns spanning seven countries.

by Luis Rijo

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