Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Dentsu acquires Digital Pi, an agency focused on B2B

Dentsu last week announced the acquisition of Digital Pi, an agency focused on B2B, providing marketing automation consulting services on Marketo Engage and integrated technologies.

Data

Factual launches 90 audiences designed for TV

Factual last month announced it has launched location-based audiences to TV via integrations with leading platforms like The Trade Desk, and Samsung.

Data

Knowi analytics platform integrates Nielsen data

Knowi last month joined the Nielsen Connect Partner Network. Knowi says it will enhance their data connectivity options beyond the customers’ owned datasets, by joining market data from Nielsen into Knowi’s analytics platform.

Data

Webtrekk becomes Mapp after being acquired last year

The German marketing and customer intelligence platform, Webtrekk, this month is being rebranded as Mapp, after being bought in June, 2019. Webtrekk is headquartered in Berlin, with servers in European Union.

Data

The Trade Desk partners with Gojek to provide insights on offline sales in Southeast Asia

Gojek and The Trade Desk last month announced a partnership to provide advertisers with insights into the impact of their online advertising campaigns on offline sales.

Data

Adjust extends its Ad Revenue reporting to MAX

Adjust last week extended its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin, the mobile measurement company announced. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising.

Video

RTL AdConnect partners with TVSquared to offer TV attribution in Europe

RTL AdConnect this month partnered with TVSquared to offer TV attribution in Europe. TVSquared says this marks the first time a media owner has launched a European TV attribution initiative for advertisers.

Data

DoubleVerify launches Authentic Performance measuring exposure and engagement

DoubleVerify this month launched Authentic Performance, a new product that provides predictive data expected to drive campaign performance.

Data

Google Chrome to kill third-party cookies within 2 years

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years.

Data

LiveRamp launches a Consent Management Platform

Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with consumers, and manage their data.

Data

PubMatic launches an Identity Hub integrating over 10 partner IDs

PubMatic last week launched an Identity Hub. According to PubMatic, the Identity Hub is an enterprise, ID-agnostic identity management solution, that extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically.

Data

Email Marketing: Average open rate was 17.92% in 2019

What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open rate in 2019 was 17.92%.

Data

2019: The year Google rethought the audience creation, frequency cap, and measurement

2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance.

Social

IRI integrates Facebook data

IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement.

Data

Newsletters about Marketing to subscribe in 2020

A selection of marketing newsletters to subscribe in 2020. The newsletters cover programmatic, search, social, and digital marketing in general.

Data

Samsung ships 6.7 million 5G-capable smartphones in 2019

Samsung today announced that it shipped more than 6.7 million Galaxy 5G smartphones globally in 2019. Samsung was the first to launch a 5G smartphone with the Galaxy S10, in April 2019. Xiaomi, Huawei, LG, OnePlus, and Oppo launched 5G smartphones during 2019.

Data

Experian integrates its data on AWS Data Exchange

Experian last month made available its data in AWS Data Exchange, a new service where Amazon Web Services customers use third-party data in the cloud.

Data

IAB Tech Lab updates the Open Measurement SDK to include audio ad measurement

IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.

Data

Cadent buys 4INFO

Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.

Data

ProtonMail launches ProtonCalendar, a calendar fully encrypted

ProtonMail this week launched a calendar directly available from the ProtonMail inbox. A calendar on ProtonMail was a long-waited product, often requested by ProtonMail users.

Data

26% of Android ad transactions are invalid traffic, Pixalate identifies

This month, Pixalate released the 2019 Mobile Advertising Supply Chain Safety Report – series Google Play Store – where it states that 26% of Android ad transactions are invalid traffic, and ~33% of ad transactions go to brand-unsafe apps.

Data

Telefónica Deutschland starts the 5G network in Berlin, Hamburg, Munich, Cologne and Frankfurt

Telefónica Deutschland, owner of the brand O2, this week announced that will start building a 5G network in 2020. Telefónica says the 5G expansion will start in the five largest German cities of Berlin, Hamburg, Munich, Cologne and Frankfurt and should be largely completed by the end of 2021.

Data

WordPress.com launches SFTP and PHPMyAdmin access on Business and eCommerce plans

WordPress.com this month launched SFTP and PHPMyAdmin access on Business and eCommerce plans. This enables publishers using WordPress.com to upload custom themes and plugins directly to the website and manage the database.

Data

Jivox launches IQiD, a first-party deterministic identity graph

IQiD enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers.

Data

Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019

From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior year period, a 16% improvement.