Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jul 18, 2025 Leadpages acquires Glorify to streamline conversion campaigns

Leadpages A/B testing interface showing 45% conversion improvement for landing page optimization

Redbrick portfolio company integrates design platform serving 300,000 users to create unified marketing solution.

by Luis Rijo

Data - Jul 18, 2025 Criminals steal billions from TV advertising through infected streaming devices

BADBOX 2.0 botnet investigation reveals 10M infected TV streaming devices used for $50B ad fraud scheme

FBI warns 10 million compromised TV boxes generate fake ad views costing advertisers $50 billion annually.

by Luis Rijo

Data - Jul 18, 2025 IAB Tech Lab publishes comprehensive ID-Less Solutions guidance

IAB Tech Lab ID-Less Solutions Guidance document cover featuring official branding and technical framework

IAB Technology Laboratory releases final version of privacy-focused advertising framework addressing cookie deprecation challenges.

by Luis Rijo

Data - Jul 17, 2025 AppsFlyer launches AI-powered MCP to streamline marketing data access

AppsFlyer MCP architecture diagram showing AI-powered data access through unified API and secure protocol

Mobile measurement company introduces Model Context Protocol tool for faster campaign optimization through natural language queries.

by Luis Rijo

Data - Jul 17, 2025 Media fragmentation demands new budget allocation strategies

Media fragmentation diagram showing advertiser budget allocation across platforms like CTV, gaming, social media.

AudienceProject analysis reveals younger audiences abandon traditional channels for gaming and streaming platforms.

by Luis Rijo

Data - Jul 17, 2025 Utiq secures publisher partnerships for UK market launch

Write a seo description for the attached image, related with the article, max 100 characters

Major telecommunications-backed advertising technology company forms agreements with Bauer Media Group, Immediate, and Netmums as industry seeks privacy-compliant solutions.

by Luis Rijo

Data - Jul 17, 2025 Wikipedia challenges UK Online Safety Act categorization rules

Royal Courts of Justice London where Wikipedia's UK Online Safety Act challenge will be heard July 2025

Nonprofit organization files legal challenge to protect volunteer editors from extensive verification requirements under new regulations.

by Luis Rijo

Data - Jul 17, 2025 Microsoft Clarity introduces trends feature with line graphs

Microsoft Clarity trends dashboard showing country traffic analysis with line graphs over 30-day period for analytics.

Visualization tool helps marketers track data changes over 30-day periods for improved analytics.

by Luis Rijo

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