Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Samba TV partners with PubMatic

Advertisers in United Kingdom, Germany, Italy, and France will be able to user Samba TV’s first-party Connected TV data directly in PubMatic.

Data

Google to limit apps' access to other apps in Android

Only antivirus apps, file managers, and browsers will also have access to other apps.

Data

Google: Cross-device conversions and view-through conversions still possible without third-party cookies

Advertisers will be able to measure cross-device conversions and view-through conversions in Chrome, even without third-party cookies.

Data

Is Ireland enforcing GDPR?

Germany, France, Spain, and Italy show concerns with Ireland’s lack of action in enforcing GDPR.

Data

Publishers to be able to build first-party audiences, even without third-party cookies

Google's ID solution is called PPID (Publisher Provided Identifiers), and will enable publishers to do frequency capping, audience segmentation, targeting, and sequential ad rotation.

Data

Jellyfish acquires 5 companies

Jellyfish acquire companies expert in Amazon Marketplace, creative technology, content, e-commerce, and in consultancy.

Data

Google achieves 95% of the conversions per dollar spent using FLoC

Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.

Data

What is FLoC?

FLoC replaces third party cookies for interest-based targeting.

Data

What is Gnatcatcher?

Gnatcatcher is Privacy Sandbox technology that wants to protect the IP addresses, personal identifiers according to the European GDPR.

Data

Norway fines Grindr under GDPR

The world's largest social networking app for gay, bi, trans, and queer people received a fine of almost 10 million euros in Norway.

Data

Targetspot to integrate Tru Optik identity resolution

Tru Optik’s Household GraphTM has more than 80 million U.S. homes.

Video

DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.

Data

iSpot acquires Ace Metrix

The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.

Data

Uganda's government orders internet providers to cut off the Internet

Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.

Data

What is Microsoft Clarity?

Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.

Social

Merkle identifies 5 marketing trends for the first quarter

Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.

Data

DoubleVerify introduces Brand Suitability Tiers

DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).

Data

RPM vs CPM

Know the difference between RPM and CPM.

Data

Nielsen renews multi-year agreement with TEGNA to provide TV ratings

TEGNA’s customers use Nielsen data to activate and measure local media buys.

Data

What is Customer Match?

Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.

Data

Google introduces support for Google Analytics 4 in Data Studio

Google last month introduced support for Google Analytics 4 in Data Studio.

Data

Goldman Sachs, ClearSky, and NightDragon acquire White Ops

DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.

Data

The data collection that helps Google to lock publishers and advertisers

The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.

Data

FreeWheel to acquire Beeswax

Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.

Data

IAB Europe releases a Guide to Ad Fraud

The Guide to Ad Fraud has 20 pages and is available for every advertiser.