Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Apple Pay used by half of the proximity mobile payment users in the US

Apple Pay is now the market leader in proximity mobile payments. According to eMarketer, this year Apple Pay will have 30.3 million users in the US, representing 47.3% of proximity mobile payment users.

Video

YouTube to limit all third-party verification pixels starting in 2020

Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.

Data

Ad Alliance chooses 1plusX DMP

Ad Alliance will use 1plusX DMP, after an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, 1plusX announced last month. Ad Alliance is the largest cross media sales house in Germany.

Data

Google expands support in Android to include Foldable Phones

Google is expanding support in Android to include Foldables Phones. Leo Sei, Product Manager on Android at Google, says the support is being developed in preparation for upcoming devices from hardware partners like Samsung.

Data

Optimizely moves experiments from the browser to the CDN with Performance Edge

Optimizely this week launched Performance Edge, a new product that enables visual-editor based website experiments to run faster by moving decision logic from the browser to the CDN. Performance Edge will be available globally as a paid add-on for Optimizely Web. Now, Performance Edge is available in early access to

Display

Ads without cookies represent 52% less revenue for the publishers; Google finds

The study concludes that traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present.

Data

Google introduces a unified app and web property in Google Analytics

Google this week introduced a new way to measure apps and websites together for the first time in Google Analytics.

Data

The end of free articles without a login? Google remedies loophole in Chrome

Google is updating Chrome next week, remedying a loophole that has allowed sites to detect people who are browsing in Incognito Mode, when they offer a limited number of articles without a login.

Data

Free HubSpot CRM now includes email marketing, Google and LinkedIn Ads

HubSpot this week announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM.

Data

Dentsu to acquire a majority stake in Ugam

Dentsu yesterday reached an agreement to acquire a majority stake in Ugam Solutions, with an option of making it a wholly-owned subsidiary in the future.

Data

OneTrust raises $200 million and is now valued at $1.3 billion

OneTrust this week closed an investment of $200 million led by Insight Partners.

Data

Bain Capital agrees to buy 60% of Kantar in a valuation of $4.0bn

WPP today announced that is selling 60% of Kantar to Bain Capital Private Equity.

Data

NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement

hDecimal yesterday launched a multi-touch attribution (MTA) solution for foot traffic measurement.

Audio

Nielsen launches Podcast Listener Buying Power Service

Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.

Data

Microsoft Advertising testing Parallel Tracking

According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.

Data

TVSquared releases 2019 Direct-to-Consumer (DTC) TV Advertising Performance report

The top 3 KPIs are Purchases & Conversions, Registrations and First vs. Repeat Customers.

Data

Adjust appoints Lynda Clarizio, former president of Nielsen, to its board

Lynda Clarizio, former president of Nielsen U.S. Media, this month has joined Adjust as a board member.

Data

UK regulator investigates RTB in compliance with GDPR; Google and IAB Europe cooperate

ICO, the UK regulator, was the first to publish a report, last month, that initiate the investigation on RTB (Real Time Bidding).

Data

AppLovin acquires SafeDK

AppLovin, a mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance, and stability in mobile apps.

Display

Mobile surpasses TV for the first time in the US

US adults will spend more time using their mobile devices than they will spend watching TV.

Data

Usercentrics CMP receives new funding to accelerate global expansion

Usercentrics, the Consent Management Platform (CMP) headquartered in Munich, Germany, today announced a Series A financing round led by growth fund ALSTIN Capital, with participation from existing investors Cavalry Ventures and Reimann Investors.

Data

GasBuddy receives TAG certification against ad fraud

GasBuddy today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).

Data

Alexa’s Site Overview tool is not dead, and just received a major upgrade

Last month, Amazon renewed Alexa’s Site Overview tool. Advertisers and publishers use Alexa’s Site Overview tool to find opportunities to grow the traffic and analyse the competition.

Data

Deutsche Telekom starts the 5G rollout in Germany, €84.95 per month

Deutsche Telekom this month announced that is starting the 5G rollout in Germany in six cities: Berlin, Bonn, Darmstadt, Hamburg, Leipzig, and Munich.

Data

Kasasa partners with Acxiom to create an​ omnichannel customer view

Acxiom last week announced a new multi-year partnership with Kasasa, a financial technology, and marketing provider committed to driving results for over 900 community banks and credit unions.