Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

IAB Europe considers Traffic Acquisition Manipulation as Ad Fraud

IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.

Data

Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360

Google says over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.

Video

LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads

LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.

Data

Experian buys Tapad for $280 million in cash

Tapad's forecasted revenue was $50 million for 2020. Tapad has a graph that includes includes digital ad IDs, clustered at the individual and/or household level.

Display

Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries

Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.

Data

Semcasting launches Activate, a new cookie-free audience and attribution platform

Semcasting developed a platform that does attribution, build audiences, is connected with DSPs, social platforms, and has CRM onboarding, all connected with an omnichannel identity graph.

Data

Google still investing in Campaign Manager, the adserver for buyers

Google guarantees that it will continue to invest in Campaign Manager, as the digital ads ecosystem evolves with an increased focus on privacy, new regulations, and changes in technology platforms.

Data

Google to remove the Insights Tab from Campaign Manager

Google says the Insights Tab from Campaign Manager had low usage.

Data

Google introduces GA4, the next generation of Google Analytics

Google Analytics 4 properties are the next generation of Google Analytics.

Data

Google introduces support to AMP emails in Gmail

AMP emails to be supported by Gmail, Mail.ru, and Outlook.com.

Data

Sendinblue launches a Certification for Email Marketing

Sendinblue this week launched Sendinblue Academy, a free marketing certification course designed to help beginners and experts strengthen their email marketing skills.

Data

Google updates Display & Video 360 API v1 changing quota limits

Display & Video 360 API v1 has now a default daily limit of 86,400 total requests made to the API per project.

Video

Google adds YouTube Engagements in the attribution reports

Advertisers need to opt-in for the cross-network attribution beta in Google Ads.

Data

CallTrackingMetrics integrates Snapchat, Symplify, AB Tasty, and Gong

CallTrackingMetrics is a call tracking & contact center solution. Advertisers use CallTrackingMetrics integrations to optimise media buying, sales, and customer experience.

Data

Microsoft opens Digital Marketing Center

Digital Marketing Center to manage the campaigns for free.

Data

Google releases Click Conversion Measurement API

Google last month released Click Conversion Measurement API for tests. Google says Click Conversion Measurement API aims to enable marketers to know whether an ad click resulted in a conversion on another site, without connecting the identity of the user across both sites.

Data

Smart launches Smart Buyer Connect (SBC)

Smart Buyer Connect provides buyers with insights of the inventory available in Smart exchange.

Data

Twilio to acquire Segment for $3.2 billion

The cloud communications company Twilio is acquiring the CDP Segment.

Data

IBM to launch attribution, video, and audience products in partnership with DSPs

IBM is working with Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp, and Beeswax.

Data

House report calls for antitrust law updates targeting Apple, Amazon, Google, and Facebook

The House Judiciary Committee’s Antitrust Subcommittee recommends that Apple, Amazon, Google, and Facebook are forbidden from engaging in self-preferencing.

Data

IAS releases benchmarks for the first half 2020

IAS benchmarks include viewability on desktop display, desktop mobile, mobile web display, mobile web video, mobile app display, and mobile app display.

Data

Google, The Trade Desk, Adobe, Amobee, MediaMath, and Adform named leaders in Ad Tech

Beeswax, Centro, Mediaocean, and Zeta Global were included this year on Gartner's evaluation.

Data

Cloudflare launches Radar, a free dashboard with insights on domains and internet usage

Cloudflare Radar gives insights per country, or globally, on internet usage and domains. The data comes from the requests in Cloudflare’s network.

Data

Google opens DV360 for custom pre-bid filtering

Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.

Data

Microsoft Audience Network chooses IAS for brand safety

Microsoft Audience Network starts using IAS' pre-bid filtering for brand safety.