Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

IAB Tech Lab completes its Data Transparency Standard

The IAB Technology Laboratory last week announced the completion of version 1.0 of its Data Transparency Standard and the launch of an affiliated Data Transparency Standard Compliance Program.

Data

Cuebiq launches a Consent Management tool

Cuebiq last week launched its Consent Management and Data Provenance (CMDP) solution, which enables publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).

Data

IAB France publishes a guide of the traceability of the programmatic flows

IAB France last month published its guide of the traceability of the programmatic flows. IAB France says this guide has the goal to promote the understanding of technical exchanges within the value chain.

Video

LiveRamp acquires Data Plus Math to integrate TV measurement

LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.

Data

Microsoft launches the first cloud datacenter regions in the Middle East

Microsoft this month launched the first cloud datacenter regions in the Middle East, located in the United Arab Emirates (UAE).

Data

Mastercard and ING Turkey transform android phones in POS devices

Mastercard and ING Turkey today announced a collaboration that is transforming android smart phones in POS devices.

Data

DoubleVerify appoints Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas

DoubleVerify today announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas.

Data

Digital Element: 20 years providing geolocation of users to advertisers

Digital Element, the Atlanta-based technology company that pioneered the geolocation and IP intelligence industry, is now 20 years old. Digital Element introduced in 1999 its NetAcuity technology, which enables advertisers to target geographically users by IP address.

Data

Socialbakers now integrated with Salesforce

Socialbakers this week announced the product integration with Salesforce Sales Cloud and Service Cloud.

Data

Official: Amazon acquires Sizmek Ad Server

Mark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that “Amazon has officially acquired Sizmek Ad Server and Sizmek DCO.”

Video

Brand Safety incidents on Mobile Apps almost doubled last year

DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.

Data

Forrester: Salesforce is the leader DMP with the best offering

Forrrester this week released a study about 7 Data Management Platforms. Salesforce, and Adobe were considered market leaders DMPs, Neustar, Oracle, and Nielsen were considered strong performers, Lotame and The ADEX were classified as Contenders. The strongest current DMP offering is provided by Salesforce. The top DMPs by the current

Data

Looker to join Google Cloud later this year

Google last week announced the acquisition of Looker, a platform for business intelligence, data applications, and embedded analytics.

Data

GumGum deploys White Ops in its entire inventory

The exchange GumGum this month announced that has deployed White Ops across its entire inventory.

Data

Salesforce acquires Tableau for $15.7 billion

Salesforce (NYSE:CRM) will acquire Tableau in an all-stock transaction, pursuant to which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion.

Data

Amazon acquires Sizmek adserver

Amazon this week confirmed that is acquiring the Sizmek adserver together with the DCO capabilities.

Data

MoPub integrates Pixalate’s pre-bid invalid traffic (IVT) filtering

Pixalate this week announced an expansion of the partnership with Twitter’s MoPub. MoPub’s has now a direct integration with Pixalate’s pre-bid invalid traffic (IVT) filtering.

Data

4 buyers shortlisted for the Kantar sale

According to Reuters, citing sources familiar with the matter, the firms are Bain Capital, Apollo, and Platinum, plus a fourth undisclosed bidder.

Data

Everflow partners with Tipalti to automate all publisher and affiliate payments

Tipaldi this month announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides performance tracking, analytics, and global payouts in a single dashboard.

Data

Google introduces a new planning tool in Google Ads for performance campaigns

Google this week introduced a Performance Planner in Google Ads. The Performance Planner is a planning tool that identifies spend amounts to drive incremental conversions.

Data

Microsoft to end HealthVault service by November 2019

Microsoft will shut down as of November 20, 2019. Microsoft says all data will be deleted by this date and users can now transfer the data.

Data

Chrome to restrict fingerprinting and to make it easier to block 3rd party cookies

Google yesterday announced plans to improve cookie controls on Chrome. Google says it will aggressively restrict fingerprinting across the web and will make it easier for users to block or clear cookies used in a third-party context.

Data

OpenX launches OpenAudience challenging the walled gardens

OpenX last week launched OpenAudience, a platform that enables advertisers to plan and buy people-based marketing.

Video

The Trade Desk integrates Samba TV data in the Planner

The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.

Data

Analytics cross-device conversions now available on Google Ads

Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.