Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles

Data - Jul 16, 2025 End of cookies is a myth: real change lies elsewhere in digital advertising

Digital cookies crumbling with data streams flowing out, symbolizing the end of third-party tracking era.

Alternative identity solutions gain traction as Google's cookie delays highlight industry dependency.

by Luis Rijo

Data - Jul 16, 2025 Ahrefs Web Analytics receives Google Tag Manager template approval

GTM interface showing Ahrefs Web Analytics Unofficial template configuration with event tracking setup

Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.

by Luis Rijo

Data - Jul 16, 2025 Publishers deploy bid throttling to tackle programmatic waste

Bid throttling diagram showing how publishers control duplicate requests in header bidding programmatic ads.

New strategies emerge to control duplicate requests as header bidding creates auction chaos.

by Luis Rijo

Data - Jul 16, 2025 Comscore partners with HyphaMetrics for advanced CTV measurement

Cross-platform CTV measurement illustration showing connected devices, streaming analytics, and co-viewing data flow.

Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.

by Luis Rijo

Data - Jul 16, 2025 LG Ad Solutions integrates with Viant to advance addressability in CTV

LG Ad Solutions and Viant partnership integration for enhanced CTV addressable advertising capabilities

Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.

by Luis Rijo

Data - Jul 16, 2025 Google Analytics enhances item data import with custom dimensions support

Enhanced Google Analytics data import with custom dimensions support streamlines product catalog integration.

Enhanced functionality enables flexible product catalog integration without mandatory item IDs for extensive merchandise databases.

by Luis Rijo

Data - Jul 15, 2025 Microsoft launches Flutter SDK for mobile app analytics

Microsoft Clarity Flutter SDK session recording interface showing login form analytics and user behavior tracking capabilities.

Behavioral analytics platform expands cross-platform support with session recordings and heatmaps for Flutter developers.

by Luis Rijo

AI - Jul 15, 2025 Netherlands regulatory sandbox to launch by 2026 as EU clarifies AI rules

Dutch privacy authority maps compliance pathways amid ongoing regulatory uncertainty.

by Luis Rijo