Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Index Exchange integrates the netID

netID is supported by Mediengruppe RTL Deutschland, ProSiebenSat.1, and United Internet, 3 main publishers in Germany.

Data

Adsquare partners with Vistar Media

The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.

Social

Amobee partners with Lotame expanding the audiences across social networks

Amobee's clients can now use Lotame's audiences across Facebook, Instagram, Pinterest, Snapchat, and Twitter.

Data

HubSpot introduces custom objects, sophisticated sales reporting, and advanced permissions in the sales CRM

Sales Hub Enterprise is HubSpot's CRM. The CRM is connected with over 500 apps like LinkedIn.

Data

IAB Australia publishes a paper to help the industry with the deprecation of cookies

IAB Australia this month published a paper on the cookiepocalypse. The paper Beyond the Cookie – Mapping the Future of Marketing Measurement helps advertisers and publishers understand the impact of the deprecation of cookies.

Social

Oracle to take over TikTok’s data in the US

Oracle will take a 12.5% stake in TikTok Global business and store all U.S. user data on its cloud.

Data

Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14

Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.

Data

What are Modeled Conversions?

Modeled Conversions are created using historical data, and were first created by Google in 2017.

Data

Ogury partners with DoubleVerify to avoid ad fraud

Ogury is using DoubleVerify’s pre-bid technology to avoid ad fraud.

Display

Google introduces Google Audiences targeting in Programmatic Guaranteed deals

Google Audiences are demographic segments, affnity segments, and in-market segments.

Data

Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences

Custom affinity and custom intent audiences are now Custom Audiences.

Display

Apple to release iOS 14 tomorrow, but without the consent manager

Apple delayed the release of the compulsory consent manager to next year.

Data

Oracle stops selling third-party data in Europe, starting today

Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.

Data

IAS rebrands Qualified Ads to Quality Impressions

Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.

Data

AppsFlyer launches Xpend, a new cost aggregation product

Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.

Data

What is Consent Mode?

When consent is not granted, no new cookies pertaining to advertising may be written.

Data

Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany

In-market audiences include more than 100 French and more than 200 German audiences.

Data

Episerver to acquire Optimizely

Episerver is a company expert in content management founded in Stockholm back in 1994.

Data

Experian rolls out an address, email, and phone validation in Salesforce Commerce Cloud

Experian for B2C Commerce: Data Quality is available for $500 USD per user per year.

Display

Portuguese publishers adopt Xandr Monetize

Nonio today has two million registered users via a Single Sign On (SSO). In 2017, Facebook had around 6 million users in Portugal.

Data

Google introduces 13 new conversion categories in Google Ads

Google will automatically apply the conversion categories if advertisers haven’t already accepted them. Advertisers have until October 15th to review the suggested conversion categories.

Data

Google launches Consent Mode to enable conversions without cookies

Consent Mode is available for advertisers that do not choose to use TCF v2.0.

Data

Comscore starts providing digital audience measurement to Nextdoor

Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behavior with information about their lifestyles, interests, attitudes, demographics and behaviors.

Display

Apple delays the launch of the mandatory consent manager to 2021

Apple’s compulsory consent manager enables the use of the IDFA.

Display

App Store to have information about the tracking by the end of the year

The App Store will have information about the tracking used on each app by the end of the year.