Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Eyeota earns certification from the IAB Tech Lab for its Data Transparency

Data Transparency Standard, launched in 2019, aims to establish a minimum disclosure and transparency standards for any company that collects audience data for targeting or measurement.

Data

Google to sunset DBM API Line Item service on February 26, 2021

Google will sunset the Line Item and SDF Download services of the Doubleclick Bid Manager (DBM) API on February 26, 2021.

Data

GfK onboards data from Switzerland and New Zealand in Eyeota

The data onboarding uses propensity modeling to aggregate key offline customer attributes to geolocation and online user profiles to maximize the scale of data owners’ audiences.

Data

Narrative raises $8.5 million as it launches the Data Streams Marketplace

Data Streams Marketplace sells app audiences, meaning mobile IDs. The mobile IDs purchased are delivered directly to a connected Facebook Ad Account or via CSV download.

Data

Adform claims it’s ready for the end of third-party cookies

Adform states that without the need for hundreds of third-party cookies, compliance with regulations such as GDPR and CCPA will be easier.

Data

Optimizely’s Opticon20 conference goes virtual and is now free to attend

In the past, the conference took place in San Francisco, and London.

Data

How to link Google Analytics with Google Ads?

1. Sign in to Google Analytics and click Admin 2. Go to the PROPERTY column and click Google Ads Linking 3. Then click + NEW LINK GROUP 4. Select the Google Ads accounts you want to link, then click Continue. 5. Turn linking ON for each view in the property in

Data

Supermetrics raises 40 million euros

Supermetrics helps marketers to connect data from popular marketing platforms into destinations like Google Sheets, Google Data Studio, and Excel.

Display

Google tells mobile app publishers to prepare for the iOS 14

GMA SDK is prepared for the new AppTrackingTransparency framework

Data

Integral Ad Science launches Context Control, a suite of brand safety & suitability solutions

IAS now allows advertisers and publishers to test their contextual technology.

Data

Google to start paying for news in Brazil and Germany

Google is now licencing the news from 10 newspapers in Germany and Brazil. The newspapers are ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense and UOL in Brazil. “Collaborating with Google on this new

Data

Google to introduce support for Google Analytics goals on Custom Bidding scripts in DV360

Advertisers can now export the Google Analytics goals to the DV360 advertiser to use on Custom Bidding.

Data

Google introduces attribution models based on viewable impressions in DV360

Advertisers to be able to remove view-through conversions attributed to non-viewable impressions.

Data

GDPR - TCF v2.0 - may kill AdSense in Europe on November 13

Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.

Data

Google integrates IAB Europe’s TCF v2.0 this week and gives a 90-day grace period to publishers

Publishers not asking consent should not call Google’s ad tag.

Data

TCF v2.0: The 90-day grace period Google is giving publishers

Google decided to offer their Consent Manager Platform only to selected publishers, making the decision to not support small publishers with the full compliance. The CMP Funding Choices is invitation only.

Data

Google launches Server to Server Tagging in Tag Manager

Server to Server provides faster page load times and privacy to users.

Data

Google launches Trust Token API, part of Privacy Sandbox, to identify bots and real users

The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to replace all cookies for APIs, ensuring privacy for the end users.

Data

MRC updates the Invalid Traffic (IVT) Detection and Filtration Standards

The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC says the additions and revisions in these updated Standards are intended to modernize the Invalid Traffic Detection and Filtration Guidelines Addendum, originally issued by MRC in October 2015, to more

Data

IAB Tech Lab to sunset DigiTrust by July 31

DigiTrust was one of the IDs supported by the PubMatic Identity Hub. Other ids included The Trade Desk Unified ID, ID5, and LiveIntent.

Data

Apple introduces a compulsory consent manager for all apps with ads

Apple’s consent manager in-app enforces the opt-in model for tracking – to allow the use of the IDFA.

Data

Demandbase buys Engagio to become the dominant B2B marketing platform

Demandbase today announced the acquisition of Engagio, a B2B account-based engagement platform.

Data

Index Exchange launches IX Bridge, an Identity Solution for publishers

Index Exchange says IX Bridge provides a solution for publishers who can’t easily deploy identity solutions, such as the IX Wrapper Library or Identity Library.

Data

Clickagy launches Privacy Clusters, a solution for the end of third-party cookies

Clickagy, a 3rd party data provider, today announced the launch of Privacy Clusters, a solution for the coming end of third-party cookies.

Data

carwow data now available via Liveramp

Liveramp this week announced that carwow is now using Liveramp’s Safe Haven, where carwow will deliver a data solution to advertisers in the automotive industry.