Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles

Data - Jul 15, 2025 Dutch regulator releases final letters on cookie banner probe

GDPR-compliant cookie banner showing equal Accept All and Reject All buttons on Dutch news website interface

Dutch Data Protection Authority publishes redacted letters from five website investigations completed in March 2025.

by Luis Rijo

Data - Jul 15, 2025 Comscore expands social measurement to nine international markets

Social audience measurement funnel showing Comscore's incremental reach across desktop, mobile platforms

Comscore unveils enhanced cross-platform audience insights across desktop, mobile and social channels.

by Luis Rijo

Data - Jul 15, 2025 Healthline settles largest CCPA violation case for $1.55 million

Healthline CCPA violation: 118 tracking cookies sent user data to ad networks despite opt-outs, $1.55M fine.

California health publisher fined for sharing medical data with third parties despite user opt-outs.

by Luis Rijo

Data - Jul 14, 2025 European board requires 26 changes to German data privacy certification

German data privacy certification denied by EDPB requiring 26 compliance modifications

EDPB demands extensive modifications to TÜV NORD certification criteria before approval under GDPR frameworks.

by Luis Rijo

Video - Jul 14, 2025 Nielsen expands CTV tracking to UK Ad Intel platform

Nielsen launches CTV tracking for UK streaming platforms including Netflix, Prime, Disney+ with cross-device analytics.

Nielsen adds Connected TV measurement capabilities to its advertising intelligence product for UK market analysis.

by Luis Rijo

Data - Jul 14, 2025 European Commission releases implementation guidance for political advertising rules

EU political advertising regulation timeline showing stakeholder obligations from 2025 guidance to 2026 repository launch.

European Commission publishes draft guidance for implementing Regulation 2024/900 on political advertising transparency, with new obligations starting autumn 2025.

by Luis Rijo

Data - Jul 13, 2025 Automattic's marketing problem highlighted by industry veteran

Developer coding Automattic products while potential users remain unaware in background, illustrating marketing gap.

Dave Winer points to Automattic's pattern of building great products but failing to promote them effectively.

by Luis Rijo

Data - Jul 13, 2025 Gmail adds new way to stop unwanted emails

Gmail mobile app showing new "Manage subscriptions" feature with blue "New" label in navigation menu.

New Gmail feature helps users easily unsubscribe from emails they don't want anymore.

by Luis Rijo