Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jun 23, 2025 Amazon launches geographic insights feature to identify untapped markets

Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.

by Luis Rijo

AI - Jun 23, 2025 Australia concludes major digital platform inquiry with 35 recommendations

Big Tech platforms expand across AI, cloud, gaming and digital services as regulators target market dominance.

Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation.

by Luis Rijo

Data - Jun 21, 2025 DuckDuckGo expands browser scam protection against fake sites

DuckDuckGo browser displays scam warning blocking fraudulent site attempting financial deception

DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.

by Luis Rijo

Data - Jun 21, 2025 GA4 Audit Checklist

Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.

by Luis Rijo

Display - Jun 21, 2025 Google announces changes to MRC accredited metrics in July 2025

Google DV360 July 2025 MRC metrics: 100% invalid traffic increase, 30% inactive impressions

Platform updates will significantly impact invalid impression counting for advertisers.

by Luis Rijo

Video - Jun 19, 2025 Comcast unveils performance-based TV solutions with Mastercard partnership

Performance measurement tools target attribution challenges as Connected TV budgets double.

by Luis Rijo

Data - Jun 18, 2025 German data protection authorities establish unified fine procedures

New model guidelines aim to standardize GDPR enforcement across federal and state levels in Germany.

by Luis Rijo

Data - Jun 18, 2025 DV360 announces major reporting changes for Q3 2025

Google confirms comprehensive updates affecting YouTube metrics, cross-platform functionality, and audience dimensions.

by Luis Rijo

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