Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1965 Articles

Data - Jun 16, 2025 Hesse data protection authority fines IT company €10,000 for email marketing

Hesse DPA fines IT company €10,000 for GDPR email marketing violations without consent affecting 2,700+

Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.

by Luis Rijo

Data - Jun 16, 2025 New COPPA rules take effect June 23, 2025 with major advertising changes

New transparency and data sharing limits take effect June 23, 2025.

by Luis Rijo

Data - Jun 15, 2025 Innovid launches pixel-free purchase attribution platform

Platform connects TV ad exposures to sales lift using 18 billion annual transactions

by Luis Rijo

Data - Jun 15, 2025 esome and AudienceProject expand CTV measurement partnership

German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.

by Luis Rijo

Data - Jun 11, 2025 Apple unveils enhanced App Analytics features with new monetization tools

Apple announces major App Analytics expansion with 100+ new metrics, subscription insights, and offer tracking for iOS developers.

by Luis Rijo

Data - Jun 11, 2025 Apple expands AdAttributionKit with new tracking features for mobile ads

Apple engineers present new AdAttributionKit features at WWDC25 for mobile app advertising measurement.

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

by Luis Rijo

Data - Jun 09, 2025 Apple unveils universal design overhaul at WWDC 2025

Apple unveils Liquid Glass design and new OS versions at WWDC 2025 with Foundation Models for devs.

by Luis Rijo

Data - Jun 09, 2025 DoubleVerify launches carbon tracking tool for digital advertising campaigns

DoubleVerify carbon tracking dashboard shows 34% and 58% emission reductions across ad campaigns

Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains.

by Luis Rijo