Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jun 09, 2025 Sprinklr reports mixed Q1 results amid customer retention challenges

Sprinklr's core differentiators: unified platform, AI models, and customer ROI benefits outlined.

Unified customer experience platform shows revenue growth but faces margin pressure from rising infrastructure costs.

by Luis Rijo

Data - Jun 09, 2025 Taboola unveils AI-powered predictive audience targeting

Advertising platform reports 270% conversion increases with new machine learning feature.

by Luis Rijo

Data - Jun 09, 2025 Microsoft launches AI analytics bridge for developer tools

Microsoft Clarity MCP Server bridge illustration showing AI analytics integration for developers

Microsoft unveils Model Context Protocol server for Clarity analytics on June 4, enabling natural language queries through AI.

by Luis Rijo

Data - Jun 08, 2025 Paraguay passes comprehensive data protection law as regulatory landscape evolves

Paraguay data protection law timeline: Chamber approval May 2025, presidential sign June 2025, Senate next.

Paraguay's Chamber of Deputies approves data protection legislation on May 27, marking significant privacy milestone for the South American nation.

by Luis Rijo

Data - Jun 08, 2025 Comscore launches person-level data integration with ShowSeeker's Pilot

Pilot campaign management interface showing Q4 local TV advertising data with person-level metrics

Local TV advertising gains precision targeting through DVR data integration announced June 4.

by Luis Rijo

Data - Jun 08, 2025 Google Analytics 360 adds custom dimension syncing for subproperties

Google Analytics 360 introduces property syncing feature allowing custom dimensions and metrics to sync between properties.

by Luis Rijo

Data - Jun 08, 2025 Google strengthens consent monitoring tools with diagnostic integration

Enhanced Google Analytics hub simplifies compliance tracking for website operators across European markets.

by Luis Rijo

Data - Jun 08, 2025 Stockholm court upholds Spotify's €5.4 million fine for data transparency failures

Swedish appeals court confirms music streamer violated GDPR transparency requirements in 58 million kronor penalty.

by Luis Rijo