Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1969 Articles

Data - Apr 21, 2025 Antitrust laws' hidden benefits for society beyond just market efficiency

"Antitrust's Social 'Ripple Effect'" by Sandra Marco Colino

How competition enforcement secretly advances environmental and equality goals without most people realizing it.

by Luis Rijo

Display - Apr 21, 2025 Western Union taps Magnite for media network expansion

Western Union and Magnite advertising partnership illustrated with data streams connecting diverse user profiles across digital platforms, highlighting multicultural audience targeting.

Western Union enhances advertising reach to multicultural audiences through strategic partnership.

by Luis Rijo

Data - Apr 21, 2025 Australian travel sector surges as digital habits reveal strong growth trends

Australian travel sector data reveals 86% of online users engage with travel content across platforms

Digital audience data shows dramatic shifts in how Australians research and book travel options.

by Luis Rijo

Data - Apr 20, 2025 Zeotap achieves Google Cloud Ready BigQuery certification

Zeotap earns Google Cloud Ready - BigQuery certification, validating its enterprise data platform integration capabilities

Enterprise customer data platform receives technical validation after rigorous testing process.

by Luis Rijo

Data - Apr 19, 2025 How web standards shape the internet's governing framework

The hidden bureaucracy of web standards development processes that shape our entire online experience.

A behind-the-scenes look at the consensus-driven process that ensures web reliability.

by Luis Rijo

Data - Apr 19, 2025 EU's attempt to fix GDPR enforcement backfires spectacularly

GDPR maze: EU bureaucracy illustrated as complex flowcharts, DPA boxes and ticking clocks from 2018-2025.

How a well-intentioned regulation became a bureaucratic nightmare.

by Luis Rijo

Data - Apr 19, 2025 TCF v2.3 update aims to solve vendor disclosure ambiguity

IAB Tech Lab tackles critical privacy framework issues with latest technical specification release.

by Luis Rijo

Data - Apr 18, 2025 ReachTV enables airport ad measurement with Nielsen ONE Ads

Nielsen ONE dashboard shows cross-media campaign metrics with deduplicated audience reach visualization

First cross-media measurement for airport advertising unlocks travel audience data.

by Luis Rijo