Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1969 Articles

Data - Apr 06, 2025 WPP acquires InfoSum to strengthen AI-driven data capabilities

WPP, GroupM, and InfoSum logos on deep blue background, showcasing the strategic acquisition partnership

Strategic acquisition bolsters WPP's data infrastructure as privacy concerns intensify.

by Luis Rijo

Data - Apr 06, 2025 Chrome's transition to Manifest V3 forces uBlock Origin removal

Google's extension framework change impacts popular ad blocker and raises privacy concerns.

by Luis Rijo

Data - Apr 01, 2025 Microsoft Advertising mandates user consent signals by May 2025

Microsoft's consent signal flow: device to consent dialog to code implementation to processing platform.

Microsoft sets deadline for implementing consent signals to ensure compliance with European privacy laws.

by Luis Rijo

Data - Mar 31, 2025 EDPB Issues New Guidelines on PNR Data Processing Following Court Ruling

PNR data privacy visualization showing passenger information fields with 6-month retention limit and restricted access thereafter.

European air passenger data retention limited to six months under new guidelines as data protection authorities tighten rules on surveillance.

by Luis Rijo

Data - Mar 31, 2025 Declarative Web Push simplifies notifications without JavaScript

Visualizing Declarative Web Push protocol: JSON format, flow diagram, and key benefits for no-code web notifications

New WebKit feature brings privacy and energy efficiency to web push, eliminating service worker requirements.

by Luis Rijo

Data - Mar 31, 2025 Display & Video 360 API v4 now generally available

generally available Google's programmatic advertising platform reaches major milestone with stable API release.

by Luis Rijo

Data - Mar 31, 2025 Critical fix coming for LowerTargetRoas recommendations in Google Ads API

Developers need to update applications before April 23 implementation.

by Luis Rijo

Data - Mar 31, 2025 Apple fined €150 million: ATT framework ruled anticompetitive

The image illustrates key issues with Apple's ATT framework: non-neutral consent mechanisms and asymmetrical treatment of third-party versus Apple apps.

Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers.

by Luis Rijo