Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Mar 04, 2025 German court ruling clarifies standards for GDPR compensation claims

Court rejects compensation claims for unsolicited emails without data loss.

New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.

by Luis Rijo

Data - Feb 23, 2025 Adobe launches data collaboration tool for privacy-first advertising

Adobe's CDP tool shows audience metrics for TVtube's spring campaign, including reach of 7.5M and 11.8M identities

New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies.

by Luis Rijo

Data - Feb 21, 2025 Google AdMob launches new eCPM benchmarking tool for app publishers

Comparison chart reveals significant eCPM gap between app performance and industry peers in mobile advertising

New analytics tool enables mobile app publishers to compare advertising performance with industry peers across platforms.

by Luis Rijo

Data - Feb 15, 2025 AppLovin reports record growth as advertising business soars 75% in 2024

AppLovin's 2024 financial highlights show strong growth with $4.7B revenue, plus details of $900M gaming division sale

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

by Luis Rijo

Data - Feb 14, 2025 Utiq partners with Onetag to enhance privacy-first advertising

Digital advertising data visualization shows market reach and timeline of Utiq-Onetag privacy partnership.

New partnership enables deterministic targeting without third-party cookies across European markets.

by Luis Rijo

Data - Feb 14, 2025 Google Chrome introduces IP address protection for private browsing

Visual diagram showing how Google Chrome's IP Protection feature masks user identity through a two-proxy system.

Google Chrome will mask IP addresses in Incognito mode starting May 2025, limiting third-party tracking while preserving essential services.

by Luis Rijo

AI - Feb 13, 2025 EU scraps privacy and AI liability rules as Commission unveils 2025 work plan

EU Commission unveils key initiatives for 2025, focusing on AI development and digital transformation

The European Commission withdraws key digital policies while prioritizing AI development and economic competitiveness.

by Luis Rijo

Data - Feb 13, 2025 German regulator finds Apple's app tracking rules may violate competition law

Infographic reveals German regulator's concerns over Apple's app tracking rules and unequal consent practices.

Bundeskartellamt says Apple's App Tracking Transparency Framework gives unfair advantage over third-party developers.

by Luis Rijo