Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1971 Articles

Data - Feb 12, 2025 Amazon releases SQL generator for Marketing Cloud platform

Amazon Ads announces SQL generator to help advertisers create custom audiences through natural language processing.

by Luis Rijo

Search - Feb 12, 2025 Google Search Central integrates Analytics with Search Console data

Search Console and Google Analytics integration platforms for monitoring website performance and SEO data

Google Search Central adds new documentation for combining Search Console and Analytics data to improve SEO analysis capabilities.

by Luis Rijo

Data - Feb 12, 2025 Chrome dominates Q4 2024 browser market with 64.7% share

New Cloudflare report reveals Chrome's continued dominance in browser usage, while Safari holds 16.7% market share globally.

by Luis Rijo

Data - Feb 12, 2025 Google I/O 2025 returns to showcase latest technology developments

Annual developer conference will stream live May 20-21, featuring AI models, Android updates, and cloud technologies.

by Luis Rijo

Data - Feb 11, 2025 Gulf of America appears in Google Maps following government database update

Google Maps displays different names for Gulf waterway based on user location, showing regional naming variations

Geographic Names Information System changes Gulf of Mexico designation to Gulf of America in U.S. territory digital maps.

by Luis Rijo

Data - Feb 11, 2025 Emetriq partners with AudienceProject to validate targeting data precision

European measurement specialist to verify sociodemographic audience segments for enhanced campaign performance.

by Luis Rijo

Data - Feb 10, 2025 Campaign Manager 360 adds Netflix ads integration and TV measurement tools

New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.

by Luis Rijo

Data - Feb 03, 2025 Cloudflare integrates Content Credentials to preserve digital content authenticity

First major CDN implements C2PA provenance standard for image metadata preservation across its network services.

by Luis Rijo