Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jan 29, 2025 IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025

New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.

by Luis Rijo

Data - Jan 29, 2025 GDPR enforcement data shows low fine rates across European authorities

DPA Budget / Fines Imposed (2023) - Millions of Euros - noyb • Source: European Data Protection Board

Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023

by Luis Rijo

Data - Jan 29, 2025 NIQ expands consumer panel to 250,000 participants for enhanced market insights

NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.

by Luis Rijo

Data - Jan 29, 2025 Google opens Meridian marketing mix model

Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.

by Luis Rijo

Data - Jan 28, 2025 Yahoo becomes first DSP to implement IAB Tech Lab data transparency labels

Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.

by Luis Rijo

Display - Jan 26, 2025 LiveRamp powers first casino media network with Mohegan

Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.

by Luis Rijo

Data - Jan 26, 2025 First-party data becomes crucial for business growth in 2025

New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.

by Luis Rijo

Data - Jan 26, 2025 UK data watchdog allows 'consent or pay' model for online publishers

Mirror's privacy consent model: £1.99/month for ad-free access, with clear data collection options and partner info

ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.

by Luis Rijo

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