Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1976 Articles

Data - Dec 25, 2024 Ryanair faces GDPR complaint over mandatory facial recognition for new accounts

Privacy group noyb files complaint against Ryanair's biometric verification system, citing violations of EU data protection laws.

by Luis Rijo

Data - Dec 25, 2024 New Google technical guide shows how to validate app privacy consent settings

Detailed documentation reveals step-by-step process for Android developers to verify consent mode implementation in mobile apps.

by Luis Rijo

Data - Dec 25, 2024 IAB Europe announces cross-industry digital advertising conference in Brussels

Key industry leaders and policymakers gather to discuss digital skills, privacy, and innovation at IAB Europe's event on February 4.

by Luis Rijo

Data - Dec 25, 2024 Integral Ad Science expands measurement capabilities on Kwai social platform

New brand safety and viewability tools launch for advertisers reaching over 100 million users across Brazil and Indonesia markets.

by Luis Rijo

Data - Dec 25, 2024 How PayPal's Honey manipulated coupon codes and diverted affiliate commissions

How Affiliate Commission Diversion Worked

A multi-year investigation reveals PayPal's browser extension Honey engaged in systematic affiliate commission diversion practices.

by Luis Rijo

Data - Dec 22, 2024 Apple reveals Meta sought extensive iOS data access under EU regulations

Analysis of Apple's concerns about privacy risks as tech giants navigate new EU digital market rules.

by Luis Rijo

Data - Dec 22, 2024 Court finds NSO Group liable for hacking WhatsApp users in landmark spyware ruling

Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.

by Luis Rijo

Data - Dec 22, 2024 Google to lift fingerprinting restrictions amid privacy concerns

UK privacy watchdog calls Google's policy shift on device fingerprinting 'irresponsible' as changes set for February 2025.

by Luis Rijo