Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1977 Articles

Data - Dec 22, 2024 Google to lift fingerprinting restrictions amid privacy concerns

UK privacy watchdog calls Google's policy shift on device fingerprinting 'irresponsible' as changes set for February 2025.

by Luis Rijo

Data - Dec 20, 2024 Google enables IP address targeting with new privacy technology in 2025

Timeline showing Google's IP address policy change milestones from announcement to implementation in 2025

Google announces platform policy changes allowing IP address use for advertising, protected by privacy-enhancing technologies.

by Luis Rijo

Data - Dec 19, 2024 Nielsen expands ad measurement capabilities with new attention tracking feature

Nielsen's latest outcomes measurement enhancement includes Realeyes' attention technology for deeper ad creative analysis.

by Luis Rijo

Data - Dec 19, 2024 Cybersecurity report warns of $12 trillion global cybercrime losses by 2025

New research forecasts AI-powered cybercrime and hyperscale bot attacks will drive unprecedented financial losses in coming year.

by Luis Rijo

Data - Dec 18, 2024 Integral Ad Science launches attention optimization tool with 130% conversion lift

New pre-bid product enables advertisers to measure and optimize campaigns for attention metrics across social and open web platforms.

by Luis Rijo

Data - Dec 18, 2024 Netflix fined €4.75 million for data transparency failures between 2018-2020

Netflix Data Privacy Case Timeline: 2018-2024

Dutch Data Protection Authority penalizes Netflix for inadequate personal data disclosures, following a five-year investigation.

by Luis Rijo

Data - Dec 18, 2024 Microsoft Clarity and OneTrust announce major changes to consent management

Recent changes by Microsoft Clarity and OneTrust signal a shift in how websites must handle user consent for analytics and tracking.

by Luis Rijo

Data - Dec 18, 2024 Google updates platform policies with focus on privacy and emerging ad surfaces

Major policy changes announced for Google's advertising platforms, covering privacy tech and new ad environments, effective February 2025.

by Luis Rijo