Google will need to obtain additional consent from users to continue sharing this data.

In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.

Artifact's CEO Kevin Systrom this month announced the decision to wind down operations of the app. The Artifact app was launched a year ago and has been praised for its innovation and design, but Systrom said that the market opportunity is not big enough to warrant continued investment.

Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.

Microsoft Advertising yesterday announced a change in how hotel advertisers can manage their campaigns. Starting February 6, 2024, Hotel Center subaccounts will no longer be available. Instead, hotel advertisers will need to use the new Lodging campaigns feature.

By adopting the 5 privacy-focused APIs from the Privacy Sandbox, marketing professionals can adapt to the changing landscape of digital advertising and continue to deliver effective campaigns that respect user privacy.

Under the updated policy, a "Sensitive Event" is defined as an unforeseen event or development that poses a significant risk to Google's ability to provide high-quality, relevant information and ground truth.

Google today announced an update to its Cryptocurrency and related products policy, which will expand the scope of acceptable advertising for Cryptocurrency Coin Trusts in the United States.