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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   May 04, 2020 AdMob recommends publishers to update their SDKs, confronted with UIWebView’s death
Mobile Phone

Google today, via AdMob, sent an email to the app publishers saying that all the GMA SDK versions including and after 7.55.0 released on Feb 4th, 2020, default to WKWebview and have removed UIWebView entirely.

Display   -   May 04, 2020 Digital ad spend to decrease 10 to 20% in Ireland this year, industry members predict
Digital ad spend to decrease 10 to 20% in Ireland this year, industry members predict

IAB Ireland said last month that, recognising the impact of COVID-19, advertisers/agency members predict a 10-20% decrease in digital ad spend in 2020, while also predicting that digital adspend will rebound in Q3/Q4 in 2020.

Rubicon Project
Display   -   May 06, 2020 Rubicon Project’s revenue grows 12% in Q1 2020 but guidance is negative for Q2

Rubicon Project today announced the results for the first quarter ended March 31, 2020. Rubicon Project’s revenue was $36.3 million for Q1 2020, up 12% from Q1 2019.

by Luis Espada
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Display   -   May 06, 2020 Rubicon Project’s revenue grows 12% in Q1 2020 but guidance is negative for Q2
Rubicon Project

Rubicon Project today announced the results for the first quarter ended March 31, 2020. Rubicon Project’s revenue was $36.3 million for Q1 2020, up 12% from Q1 2019.

by Luis Espada
Display   -   May 04, 2020 AdMob recommends publishers to update their SDKs, confronted with UIWebView’s death
Mobile Phone

Google today, via AdMob, sent an email to the app publishers saying that all the GMA SDK versions including and after 7.55.0 released on Feb 4th, 2020, default to WKWebview and have removed UIWebView entirely.

by Luis Espada
Display   -   May 04, 2020 Digital ad spend to decrease 10 to 20% in Ireland this year, industry members predict
Digital ad spend to decrease 10 to 20% in Ireland this year, industry members predict

IAB Ireland said last month that, recognising the impact of COVID-19, advertisers/agency members predict a 10-20% decrease in digital ad spend in 2020, while also predicting that digital adspend will rebound in Q3/Q4 in 2020.

by Luis Espada
Display   -   May 03, 2020 Coronavirus pandemic and low CPMs related to a surge in malicious ad activity
Coronavirus pandemic and low CPMs related to a surge in malicious ad activity

Clean.io this year saw a surge in malicious ad activity related with the COVID-19 pandemic. Matt Gillis, CEO of clean.io, wrote the lower CPMs and an increase in traffic have created the perfect storm for bad actors to disrupt end-user experiences and impair publisher monetization.

by Luis Espada
Search   -   May 03, 2020 Google expands identity verification to all advertisers
Google identity verification

Google last month announced the expansion of identity verification to all advertisers. Identity verification was until now only for political advertisers. Identity verification was introduced in 2018.

by Luis Espada
Data   -   Apr 26, 2020 Peer39 integrates NewsGuard’s database enabling advertisers to avoid fake news
Peer39

Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites.

by Luis Espada
Retail   -   Apr 26, 2020 Amazon DSP now showing creative disapprovals on Google and Xandr
disapprovals on Google and Xandr

Amazon this month introduced a new feature that enables advertisers to see if the creatives are disapproved in Google or Xandr (AppNexus) exchanges.

by Luis Espada
Display   -   Apr 21, 2020 Apple expands App Store into new 20 countries; now available in 175 countries
App Store

Apple today announced that is expanding App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud into new 20 countries.

by Luis Espada
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