The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Google´s answer to Header Bidding from AppNexus (Prebid) was released today for all publishers using DFP. Exchange Bidding allows multiple exchanges to compete with each other in a unified auction.
Taboola announced this week that is cleaning up the native ad network by removing 100,000 URLs from the network. The URLs include prohibited content, according to Taboola´s policy.
"We realized that to solve problems created by humans, you need humans—algorithms aren’t enough. We initiated a
Today, Google expanded Funding Choices to more 31 countries. The publisher service from Google News, created in 2017, is now available in the USA, in Australia, Germany, New Zealand, Austria, Greece, Norway, Belgium, Hungary, Poland, Bulgaria, Iceland, Portugal, Canada, Ireland, Romania, Croatia, Italy, Slovakia, Cyprus, Latvia, Slovenia, Czech Republic, Liechtenstein,
Today, Google expanded Funding Choices to more 31 countries. The publisher service from Google News, created in 2017, is now available in the USA, in Australia, Germany, New Zealand, Austria, Greece, Norway, Belgium, Hungary, Poland, Bulgaria, Iceland, Portugal, Canada, Ireland, Romania, Croatia, Italy, Slovakia, Cyprus, Latvia, Slovenia, Czech Republic, Liechtenstein,
Google´s answer to Header Bidding from AppNexus (Prebid) was released today for all publishers using DFP. Exchange Bidding allows multiple exchanges to compete with each other in a unified auction.
Taboola announced this week that is cleaning up the native ad network by removing 100,000 URLs from the network. The URLs include prohibited content, according to Taboola´s policy.
"We realized that to solve problems created by humans, you need humans—algorithms aren’t enough. We initiated a
Atlas measurement is the last service that Facebook had in the programmatic environment, after killing FBX (Facebook Ad Exchange) and LiveRail (Video Ad Serving and Ad Exchange).
Since this week, Outbrain is now supporting ads.txt. Outbrain said that their core mission "is to create a positive reader experience and with that comes a responsibility in transparency and trust – not only between reader and publisher but between all parties."
Since February 9, Adsense is now supporting Tamil, a language spoken by millions of Indians. Publishers can now monetize content in Tamil, and advertisers, using Google, can now targeting the Tamil-speaking audience.
Tamil is a language official of Sri Lanka, Singapore and India. There are approximately 70 million Tamil native
Marketron announced this week that Diversis Capital has completed an acquisition of the company. The previous owner, BlackRock Capital, will remain involved with Marketron as an investor.
Marketron is providing business software solutions and services specializing in revenue management and audience engagement solutions to more than more than 7,000
SteelHouse released today an automatic ad resizing. The tool is able to resize ads into more than thirty sizes in multiple formats ready to launch through six channels, said the company today.
With the SteelHouse platform, marketers use the Ad Builder to create an ad either from scratch or by
