IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.

Google reorganized its YouTube and Discover Feed ad requirements on September 30, 2025, without changing enforcement scope or introducing new restrictions.

DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.

Federal regulators approved consent order on September 26, 2025, imposing monitoring requirements on $13.5 billion advertising agency transaction.

Google announced new traffic source breakdown in AdSense reports on September 26, enabling publishers to track visitor origins from direct and platform traffic.

The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.

Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization

Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.