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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Feb 09, 2026 OpenX names Matt Sattel CEO after John Gentry's death from cancer
Matt Sattel

OpenX Technologies appointed Matt Sattel as CEO on February 5, 2026, following founder John Gentry's death last month after 12-year tenure building independent SSP.

Video   -   Feb 09, 2026 Magnite bets on Spain's programmatic potential with first Madrid office
Magnite opens first Madrid office as independent ad tech platform expands into Spanish market

Gadea Rodriguez Fernandez joins from PubMatic as largest independent sell-side platform expands Southern European footprint.

Vignette ads
Display   -   Feb 11, 2026 Google turns vignette ads into revenue machines with six new user interaction triggers

Google AdSense adds six new vignette ad triggers including back button navigation and scroll-based timing, auto-activating March 9 for all publishers.

by Luis Espada
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Display   -   Feb 11, 2026 Google turns vignette ads into revenue machines with six new user interaction triggers
Vignette ads

Google AdSense adds six new vignette ad triggers including back button navigation and scroll-based timing, auto-activating March 9 for all publishers.

by Luis Espada
Display   -   Feb 09, 2026 OpenX names Matt Sattel CEO after John Gentry's death from cancer
Matt Sattel

OpenX Technologies appointed Matt Sattel as CEO on February 5, 2026, following founder John Gentry's death last month after 12-year tenure building independent SSP.

by Luis Espada
Video   -   Feb 09, 2026 Magnite bets on Spain's programmatic potential with first Madrid office
Magnite opens first Madrid office as independent ad tech platform expands into Spanish market

Gadea Rodriguez Fernandez joins from PubMatic as largest independent sell-side platform expands Southern European footprint.

by Luis Espada
AI   -   Feb 08, 2026 Major retailer slashes site visit costs by 75% using sell-side AI decisioning
Major retailer slashes site visit costs by 75% using sell-side AI decisioning

Index Exchange Marketplaces enabled a major apparel retailer to cut cost per site visit by 75% through inPowered AI's sell-side decisioning technology deployed upstream.

by Luis Espada
Display   -   Feb 07, 2026 Google's local content push raises digital discrimination concerns
Digital world map showing algorithmic barriers segregating content by geographic borders globally

Industry executives question whether Google Discover's February 2026 geo-preferencing update transforms the open web into geographic echo chambers.

by Luis Espada
Display   -   Feb 06, 2026 Trade Desk cracks German deal management with three SSP integrations
Three German SSPs integrate Trade Desk PDP API for automated programmatic deal management transparency

Ströer, Virtual Minds, and YOC become first German SSPs to integrate Trade Desk's Price Discovery and Provisioning API, automating deal configuration and delivery verification.

by Luis Espada
AI   -   Feb 05, 2026 Alphabet advertising revenues climb 14% as Gemini App reaches 750 million users
Alphabet Q4 2024: Gemini App reaches 750M users, YouTube hits $60B in ads and subscriptions

Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.

by Luis Espada
AI   -   Feb 03, 2026 AI ads perform as well as humans - if they don't look AI-made
Human faces in ads drive trust: authentic warmth beats AI polish in performance study.

Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance.

by Luis Espada
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