DOOH - PPC Land (Page 4)

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DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

ECN DOOH Screens

Hivestack gains access to ECN, DOOH inventory in workplaces in Germany and in the UK

ECN will leverage the Hivestack Supply-Side Platform (SSP). ECN’s ad inventory will now be available to Hivestack buyers through private marketplace (PMP) deals and open exchange buys.

Hivestack hires first-ever CMO

The DOOH martech company hired Nikki Hawke as first ever CMO.

Nielsen partners with Talon Outdoor to bring their data into Out of Home (OOH)

Nielsen this month announced a partnership with Talon Outdoor, an independent Out of Home media specialist in the UK. The partnership combines Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen says Nielsen Marketing Cloud’s data is now available for activation for OOH. The same

Vistar Media launches the first real-time bidding open exchange for out-of-home advertising

Verizon Media, Ubimo, MediaMath, Amobee, AdQuick.com and Adelphic are the first DSPs where advertisers can buy DOOH inventory from Vistar Media.

US Digital Out-of-Home Ad Spending, 2019-2023

DOOH US ad spending to increase by 19.2% in 2021

By 2023, 42.0% of all US outdoor ad spending will come from DOOH.

DPAA Sets DOOH Programmatic Training Courses for North America and EMEA

DPAA Sets DOOH Programmatic Training Courses for North America and EMEA

DPAA this month is holding live-via-Zoom training courses on programmatic Digital Out of Home (DOOH) for North America.

Vibenomics selects Vistar Media as their ad serving & programmatic software provider

Vibenomics selects Vistar Media as their ad serving & programmatic software provider

Vibenomics today announced a partnership with Vistar Media. Vibenomics selected Vistar as their ad serving & programmatic software provider. Vistar Media is a provider of software for digital out-of-home (DOOH).

Programmatic DOOH

Understanding Programmatic DOOH

IAB Australia last week hosted a webinar about Digital Out of Home (DOOH). The webinar is open for non members and it explains the differences between programmatic DOOH and programmatic on other channels, like video and display. The slides are available here.

Hivestack is expanding to the UK, the 4th largest OOH market in the world

Hivestack this month hired Lee Cutter as Vice President of Sales and Will Brownsdon as Managing Director, to expand to the UK.

OOH: DPAA to held the Canada Summit as a live zoom event

DPAA today announced that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET.

Verizon Media joins DPAA

DPAA last month announced that Verizon Media has joined the association. Verizon Media offers a digital media platform that advertisers and media owners plan, buy and scale digital media across screens.

Vibenomics launches an Audio Out-of-Home Marketplace on convenience stores

Vibenomics this month launched a Convenience Store Audio Out-of-Home Advertising Marketplace. In the Audio Out-of-Home Advertising Marketplace, advertisers can buy audio ads on Out-of-Home that run in 4000 convenience retail locations in the USA, across 48 states.

AdQuick raises $6 million to build its programmatic capabilities in OOH

AdQuick this week announced the close of a $6million series-A funding round, bringing total funding to $9.4M. AdQuick is an Out of Home (OOH) advertising software company founded in 2016 and headquartered in Los Angeles.

DAX exchange to include DOOH and Audio inventory

DAX this month announced that it will enter the DOOH from February, 2020. DAX exchange will have digital out of home available, together with audio, and advertisers will be able to buy it via DSPs, including The Trade Desk, Vistar Media, Mediamath, and Hivestack.

Blip joins DPAA

DPAA yesterday announced that Blip joined the association. Blip is a -serve, pay-per- “blip” digital billboard advertising marketplace available in Canada, the US, and Mexico.

Live Board partners with Hivestack to build a programmatic OOH platform in Japan

Live Board partners with Hivestack to build a programmatic OOH platform in Japan

Live Board this week announced a partnership with Hivestack, a technology platform that powers programmatic OOH buying and selling.

Vector Media joins DPAA

Vector Media joins DPAA

Vector Media’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.

Daktronics Joins DPAA, the out-of-home marketing association

Daktronics Joins DPAA, the out-of-home marketing association

DPAA yesterday announced that Daktronics has joined its membership ranks.

AdMetv joins DPAA

DPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association.

JCDecaux launches VIOOH, first in the UK and in the US

VIOOH is being launched in the UK and in the US, the company announced. VIOOH is a platform for automated OOH and programmatic digital OOH transactions.

Autonomous driving cars in Beijing

Baidu starts testing autonomous driving cars in Beijing

Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.