Announcement

DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

Latest Articles 166 Articles
DOOH   -   Nov 05, 2025 BIG OUTDOOR adds US inventory to VIOOH programmatic platform
 BIG OUTDOOR digital billboards displaying ads in high-traffic New York City urban environmentRetry

VIOOH partners with BIG OUTDOOR on October 28, 2025, providing programmatic access to 130 digital screens generating 677 million monthly impressions across seven US cities.

by Luis Rijo
DOOH   -   Nov 02, 2025 TfL denies Ricky Gervais stab vest ad rejection claim amid train attack
Ricky Gervais Dutch Barn vodka ad reading "Welcome to London don't forget your stab vest" on display

Transport for London says comedian's controversial vodka ads highlighting knife crime were never submitted, contradicting viral social media claims.

by Luis Rijo
DOOH   -   Oct 25, 2025 JCDecaux secures Bane NOR contract renewal for Norway railway stations
Large-format digital screens display H&M advertising at Oslo Central Station in Norway

JCDecaux Norge AS renews exclusive advertising contract with Bane NOR for 4+2+2 years, covering all Norwegian railway stations including Oslo Central Station.

by Luis Rijo
DOOH   -   Oct 24, 2025 Out-of-home delivers higher ROI than digital channels, research shows
OOH billboard displaying lion image above highway demonstrates high-impact advertising format during sunset traffic.

OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.

by Luis Rijo
DOOH   -   Oct 23, 2025 VIOOH expands London programmatic DOOH with London Lites partnership
London Lites digital screen displaying Netflix Squid Game advertisement in central London location

Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.

by Luis Rijo
DOOH   -   Oct 12, 2025 Samsung refrigerators reveal Silicon Valley's degradation playbook
Ford's patented car ad system shows McDonald's order button while driving at 70 mph on dashboard

Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.

by Luis Rijo
DOOH   -   Oct 11, 2025 iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
Digital screen displaying McDonald's ad at Colombian metro station with commuters on platform

Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.

by Luis Rijo
DOOH   -   Oct 01, 2025 Uber Advertising debuts JourneyTV Presents with premium content partners
Uber JourneyTV tablet showing Time Out content with trip map and tipping options

Uber Advertising's new in-ride content platform launches with Time Out, Matador Network, and other publishers targeting high-intent audiences during transit.

by Luis Rijo
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