DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

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DOOH - Oct 25, 2025 JCDecaux secures Bane NOR contract renewal for Norway railway stations

Large-format digital screens display H&M advertising at Oslo Central Station in Norway

JCDecaux Norge AS renews exclusive advertising contract with Bane NOR for 4+2+2 years, covering all Norwegian railway stations including Oslo Central Station.

by Luis Rijo

DOOH - Oct 24, 2025 Out-of-home delivers higher ROI than digital channels, research shows

OOH billboard displaying lion image above highway demonstrates high-impact advertising format during sunset traffic.

OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.

by Luis Rijo

DOOH - Oct 23, 2025 VIOOH expands London programmatic DOOH with London Lites partnership

London Lites digital screen displaying Netflix Squid Game advertisement in central London location

Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.

by Luis Rijo

DOOH - Oct 12, 2025 Samsung refrigerators reveal Silicon Valley's degradation playbook

Ford's patented car ad system shows McDonald's order button while driving at 70 mph on dashboard

Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.

by Luis Rijo

DOOH - Oct 11, 2025 iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH

Digital screen displaying McDonald's ad at Colombian metro station with commuters on platform

Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.

by Luis Rijo

DOOH - Oct 01, 2025 Uber Advertising debuts JourneyTV Presents with premium content partners

Uber JourneyTV tablet showing Time Out content with trip map and tipping options

Uber Advertising's new in-ride content platform launches with Time Out, Matador Network, and other publishers targeting high-intent audiences during transit.

by Luis Rijo

DOOH - Sep 14, 2025 DOOH proves effective video mix partner as new study reveals 90% recall rates

DOOH study methodology: 1200 participants tested realistic digital outdoor advertising exposure scenarios

German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.

by Luis Rijo

Retail - Sep 14, 2025 German retail body unveils digital instore advertising framework

BVDW retail media white paper on desk with digital screens showing instore ads (AI-generated image)

Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.

by Luis Rijo

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