Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Google unifies Tag Assistant tools after user feedback

Google merges Tag Assistant Legacy and Companion into a single extension, responding to user demands for simplified debugging.

Data

Cloudflare releases open source tool for HTTP/3 protocol testing and debugging

New command line tool and library aims to improve testing capabilities for HTTP/3 implementations and network protocols.

Data

Google Analytics expands core scoping features from one to three dimensions

Major update to Google Analytics introduces user and event scoping alongside session tracking to enhance data attribution.

Data Featured

PayPal's Honey faces class action lawsuit over affiliate commission practices

Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.

Data

Rise of faceless marketing raises concerns over authenticity

A new trend in digital marketing emphasizes anonymity and raises questions about trust.

Data

Google introduces cross-campaign brand metrics tracking system for advertisers

New Brand Report feature provides consolidated reach and frequency data across advertising campaigns with technical improvements.

Data

PPC Land's 2024 Top Stories Revealed

PPC Land's most-read articles show privacy, platform changes and regulatory matters dominate reader interest in 2024.

Data

Amazon releases exclusive reach measurement for streaming TV inventory

New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.

Data

Global mobile operating systems divide follows geographic lines, traffic analysis reveals

A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.

Data

ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem

Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.

Data

VW software subsidiary exposes data of 800,000 electric vehicles

Cariad's security breach reveals detailed location data and personal information of electric vehicle owners across Europe

Display Featured

Swiss media houses join Google News Showcase amid market concentration concerns

Major Swiss publishers partner with Google for news licensing, raising questions about media market dynamics and content access.

Data

Understanding AdSense Ad Serving Limits

An in-depth look at how Google AdSense's ad serving limits work, what triggers them, and their effects on website monetization.

Data

Chrome browser enhances form autofill to reduce checkout abandonment rates

Google's Chrome team releases autofill improvements showing 75% reduction in form abandonment and 35% faster completion times.

Data Featured

Dutch regulator fines Coolblue over cookie consent violations in online shop

The Dutch Data Protection Authority imposes a €40,000 penalty on Coolblue for automatically assuming visitor consent for cookies.

Data

New AdMob policy requires app-ads.txt from January 2025

Google AdMob introduces mandatory app verification through app-ads.txt implementation for new apps starting January 2025.

Data

Magnite expands audience data solution across India and Southeast Asian markets

Independent ad tech firm Magnite launches publisher-focused audience targeting solution in Asia, expanding data monetization capabilities.

Data

Ryanair faces GDPR complaint over mandatory facial recognition for new accounts

Privacy group noyb files complaint against Ryanair's biometric verification system, citing violations of EU data protection laws.

Data

New Google technical guide shows how to validate app privacy consent settings

Detailed documentation reveals step-by-step process for Android developers to verify consent mode implementation in mobile apps.

Data

IAB Europe announces cross-industry digital advertising conference in Brussels

Key industry leaders and policymakers gather to discuss digital skills, privacy, and innovation at IAB Europe's event on February 4.

Data

Integral Ad Science expands measurement capabilities on Kwai social platform

New brand safety and viewability tools launch for advertisers reaching over 100 million users across Brazil and Indonesia markets.

Data Featured

How PayPal's Honey manipulated coupon codes and diverted affiliate commissions

A multi-year investigation reveals PayPal's browser extension Honey engaged in systematic affiliate commission diversion practices.

Data

Apple reveals Meta sought extensive iOS data access under EU regulations

Analysis of Apple's concerns about privacy risks as tech giants navigate new EU digital market rules.

Data Featured

Court finds NSO Group liable for hacking WhatsApp users in landmark spyware ruling

Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.

Data

Google to lift fingerprinting restrictions amid privacy concerns

UK privacy watchdog calls Google's policy shift on device fingerprinting 'irresponsible' as changes set for February 2025.