Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Norwegian court upholds €6.5m Grindr fine for data sharing violations

Norway's appeals court upholds €6.5 million fine against Grindr for sharing sensitive user data without valid consent, ruling between July 2018 and April 2020.

AI

Meta plans to use AI chat data for ad targeting starting December

Meta will use interactions with its AI features to personalize content and ads from December 16, 2025, affecting over 1 billion monthly users globally.

Data

IAB Tech Lab opens comment period for privacy framework updates

IAB Tech Lab launched public comment on Global Privacy Protocol and Data Deletion Request Framework updates through December 1, adding four U.S. states.

Data

LG Ad Solutions integrates ACR data with Databricks Marketplace

LG Ad Solutions launches Program Views dataset on Databricks Marketplace, providing 33M+ opted-in Smart TV viewership data through Delta Sharing infrastructure.

Data

Microsoft Clarity adds city and state metrics to dashboard cards

Microsoft Clarity launched city and state analytics on dashboard cards October 22, enabling regional traffic analysis without filter navigation for local businesses.

Data

Marketing measurement confidence stalls despite data growth

Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.

Data

AWS launches dedicated network for real-time ad bidding workloads

AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.

Data

LiveRamp enables retail media networks to measure Meta campaign performance

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

Data

Prebid clarifies transaction ID policy after industry confusion

Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.

Data

Meta tests GA4 integration for cross-platform tracking in ads

Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.

Data

Aquila partners with Samba TV for streaming measurement capabilities

Aquila integrates Samba TV streaming data with Google, Meta, Amazon, and TikTok platforms to deliver advertiser-owned cross-platform measurement launching 2026.

Data

Amazon outage breaks the internet: Snapchat, Fortnite, banks go dark

A single technical failure at Amazon Web Services knocked out 142 platforms for 15 hours, affecting millions of users and costing businesses billions in lost revenue on October 19-20, 2025.

Data

Usercentrics reaches €100M revenue milestone as privacy compliance market expands

Data privacy solutions provider Usercentrics surpassed €100 million annual recurring revenue in August 2025, achieving 45% year-over-year growth.

Data

Looker Studio expands Google Ads reporting with new conversion fields

Looker Studio adds seven new Google Ads fields including conversion-by-date metrics, customer segmentation, and profit analysis capabilities to reporting platform.

Data

Amazon DSP forecasting API reaches general availability

Amazon DSP forecasting API exits beta and enters general availability, providing real-time campaign forecasts for advertisers through API v1 infrastructure.

Data

Amazon enhances branded search tracking across attribution platform

Amazon Ads improves branded search identification in attribution reporting with enhanced matching for brand variations, misspellings, and trademarks across regions.

Data

Looker Studio adds Slack delivery for Pro users

Looker Studio Pro subscribers can now schedule and send reports directly to Slack workspaces. Google launched the integration on October 16, 2025 in preview.

Data

Meta restricts attribution windows and data retention in Ads Insights API

Meta announces significant limitations to attribution windows and historical data retention for Ads Insights API starting January 12, 2026.

Data

Nexxen licenses ACR audience segments to Yahoo DSP in three markets

Nexxen announced on October 16 it has licensed automatic content recognition audience segments to Yahoo DSP in the U.S., U.K., and Germany for cross-platform targeting.

Data

Google Ads API v22 adds targetless bidding for App campaigns

Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns.

Data

Chrome kills most Privacy Sandbox technologies after adoption fails

Google retires nine Privacy Sandbox APIs following years of development, low uptake, and widespread industry criticism of the cookie replacement initiative.

Data

DoubleVerify expands Microsoft Advertising measurement and automation tools

DoubleVerify announced expanded measurement capabilities for Microsoft Advertising inventory with new campaign automation tools on October 15, 2025.

Data

Utiq launches brand measurement tool in Germany

Utiq introduced Deterministic BrandLift in Germany on October 8, 2025, offering precise campaign measurement for budgets starting at 50,000 euros without cookies.

Display

Meta unveils Q5 marketing strategy for mobile game developers

Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.

Data

Spotify deploys machine learning to automate user acquisition campaigns

Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.