Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Samba TV and Kochava launch unified cross-platform TV measurement solution

Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.

AI

HubSpot launches first CRM connector for Anthropic's Claude

HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.

Data

EU age verification app faces criticism over Google dependency

European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.

Data

Google disables conversion tracking for non-compliant EU advertisers

Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.

Data

Apple updates App Store age ratings system with granular controls

New rating categories and safety questions aim to provide more precise content assessment for mobile app marketplace users.

Data

StackAdapt unveils Snowflake native app for first-party data activation

First DSP to integrate Snowflake Cortex AI streamlines complex data workflows for programmatic advertising campaigns.

Display

Extensive regulation kills digital political advertising in EU

Major digital ad platforms abandon European political ads citing complex compliance challenges under TTPA regulation.

Data

Utiq expands to Italy with Adhub Media partnership for privacy-first ads

Privacy-focused advertising technology company launches sixth European market through partnership with Italian digital publisher operating Notizie.it and seven vertical platforms.

Data

Israel's privacy authority publishes data protection officer guidance draft

The Privacy Protection Authority published comprehensive guidelines for DPO appointments, anticipating Amendment 13 implementation on August 14, 2025.

Data

Kentucky files lawsuit against Temu over data collection practices

Kentucky Attorney General files consumer protection lawsuit against Chinese e-commerce platform over alleged spyware capabilities.

Data

EU follows UK with age verification in 2026

European Commission to launch digital identity system after UK age verification sparks 1,400% VPN surge.

Data

European websites achieve "North Korean consent rates" through payment barriers

Companies charge users to refuse tracking while generating only 0.82% revenue increase for news publishers.

Data

Popular dating app exposes 72,000 identity documents in security breach

Verification system stored users' selfies and government IDs without proper security measures, highlighting privacy risks in mandatory age checks.

Data

Visa and Mastercard become enforcement arms of UK online safety regulations

Financial networks now implementing government censorship policies across digital platforms, from Steam to adult content sites.

Data

AudienceProject now available in Canada through NLogic partnership

Independent measurement solution launches across digital platforms including CTV, social media and streaming.

Data

CNIL study reveals economic benefits of data protection officers in companies

French data protection authority analyzes financial returns from DPO appointments across 3,625 organizations.

Data

UK online safety law sparks massive VPN surge

VPN provider reports massive surge after age verification requirements take effect for adult content sites.

Data

Japan mobile app market shows diversified growth with finance leading surge

Report reveals 50% jump in finance app installs while gaming maintains steady growth trajectory.

Data

German court ruling on cookie consent could impact tag management practices

Hannover administrative court finds Google Tag Manager requires consent, raising questions for marketing tech.

Data

CNIL finalizes recommendations for AI system development under GDPR

French data watchdog clarifies technical requirements for artificial intelligence models and training data annotation.

Data

Sweden reclaims top spot as European innovation reaches €118.9bn milestone

Sweden retakes lead in European Innovation Scoreboard 2025 as digital advertising sector demonstrates resilience with record growth across 27 member states.

Data

Google Ad Manager expands user identifier sharing for curation partners

Google introduces data sharing controls and extends signal types to improve programmatic targeting capabilities.

Data

Google Analytics experimental MCP server enables AI conversations with data

Google launches experimental open-source Model Context Protocol server connecting AI assistants to analytics data through natural language.

Data

Indonesia agrees to US data transfer framework in historic trade deal

Indonesia commits to personal data transfers to US under new trade agreement announced July 22, 2025, requiring data protection adequacy recognition.

Data

Study: large language models qualify as personal data

Researchers publish framework demanding GDPR compliance throughout AI development lifecycle.