Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Treasure Data expands AI Marketing Cloud access through AWS Marketplace

Treasure Data made its AI Marketing Cloud available through AWS Marketplace on December 2, 2025, giving brands direct access to its customer data platform.

Data

Wikipedia's most-read articles of 2025 reach 2.4 billion hours

Wikimedia Foundation reveals Charlie Kirk assassination, Deaths in 2025 page, and serial killer Ed Gein top Wikipedia's most-read articles with traffic exceeding 44 million views.

Data

FTC sends $15.3 million in refunds to Avast antivirus customers

Federal Trade Commission distributes nearly $15.3 million to 103,152 Avast customers through checks, PayPal and Zelle following June 2024 settlement over deceptive privacy claims.

Data

IAB Europe adds multilingual support to DSA transparency guidelines

IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure.

Data

German court asks EU to clarify IP address data protection rules

Court seeks guidance on whether dynamic IP addresses constitute personal data when transferred to third parties who cannot identify users.

Data

California privacy law updates take effect January 1, 2026

California's CCPA updates bring new consumer data protection requirements for businesses selling or sharing personal information, effective January 1, 2026.

Data

EU court empowers representative actions against Apple App Store commissions

Amsterdam courts gain jurisdiction to hear collective claims alleging excessive fees on app sales, marking significant expansion of cross-border antitrust litigation.

Data

Nearly half of UK websites exclude disabled customers online

Research finds 48% of UK websites need accessibility improvements, with travel and hospitality sectors worst affected while councils lead in digital inclusion.

Data

Marketers drown in data yet struggle to measure campaign impact, report finds

Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.

Data

Check My Ads challenges regulators on DMA-GDPR enforcement for advertising

Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.

Data

Google expands custom segments availability for Display campaigns

Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access.

Data

Intuit SMB audiences arrive on The Trade Desk DSP

Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers.

Data

Meta settles shareholder lawsuit for $190 million over privacy failures

Meta agrees to $190 million settlement with shareholders who alleged board failures over Cambridge Analytica scandal and FTC privacy violations from 2018 to 2025.

Data

Spain's AENA receives €1.8 million fine for airport facial recognition failures

Spain's data protection authority imposes significant penalties after finding critical gaps in impact assessments for biometric passenger identification system.

Data

European advertisers lack addressability expertise despite growing adoption

IAB Europe survey reveals 68% cite cross-platform data access as top challenge, while over half test Data Clean Rooms and Unified IDs across 27 markets.

AI

OnAudience integrates AI audience builder with Amazon DSP

UK data provider OnAudience launches direct Amazon DSP integration enabling instant AI-generated audience segments across 200 markets with privacy-compliant targeting.

Search

Indian court orders Google to remove URLs from search in defamation case

An Indian court ordered Google and Indian Kanoon to de-index dozens of news articles from search results on November 10, 2025, raising questions about content removal procedures and the right to privacy following acquittal in criminal cases.

Data

CNIL fines Vanity Fair publisher €750,000 for cookie violations

French data protection authority penalizes LES PUBLICATIONS CONDE NAST for depositing tracking cookies without consent and failing to honor user refusals.

Data

MRC and IAB release attention measurement guidelines for advertisers

The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.

Data

EU opens cloud gatekeeper probes for Amazon and Microsoft

European Commission launches three market investigations examining whether Amazon Web Services and Microsoft Azure should face Digital Markets Act regulation.

Data

Guardian unveils five cultural shifts reshaping Australian media habits

Guardian Advertising releases Shift Happens 2025 report showing Australians wake earlier, work flexibly, embrace home life, and optimize time amid changing media consumption.

Data

Data governance emerges as critical role for programmatic professionals

Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.

AI

Data governance gap exposes AI confidence crisis across industries

September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.

Data

Younger shoppers drive holiday optimism despite economic uncertainty

TransUnion data shows 65% of millennials optimistic about finances while 58% of Americans plan to spend over $250 this holiday season, up from 56% last year.

Data

Gmail denies changing AI data settings amid user privacy backlash

Gmail clarified November 21 that it did not automatically opt users into AI data training, contradicting viral social media claims about smart features and Gemini model usage.