Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

August Zeta Economic Index shows households rebalancing spending priorities

Zeta's August 2025 Economic Index reveals consumers shifting from impulsive to selective spending patterns, with forward-looking indicators stabilizing despite discretionary pullbacks.

Data

Nielsen Marketing Cloud data becomes available on InfoSum platform

InfoSum's secure environment now hosts trusted NMC datasets across U.S., UK, and Canada for enhanced first-party data insights.

Data

Google enhances gtag.js API with session number tracking capability

gtag.js get() API now supports parsing Google Analytics session numbers from session cookies, adding to existing session ID retrieval capabilities for improved user tracking.

Video

Dentsu explores sale of operations outside Japan

Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.

Data

Google announces major DV360 changes for September

Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.

Data

DV360 introduces new frequency cap and reach metrics

Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025.

Data

Estonian court backs data authority's power to order written assessments

Estonia's highest appeals court rules data protection authorities can require controllers to submit written legitimate interest assessments under Article 58(2)(d) GDPR.

Data

Google launches enhanced measurement tools for iOS app campaigns

Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities.

Retail

Google releases open-source Merch Intel dashboard

Google Marketing Solutions launches free Merch Intel dashboard on GitHub, offering retailers AI-powered pricing intelligence and bestseller analysis tools.

Data

Generative AI shows characteristics of general-purpose technology

Research suggests widespread applications span beyond software into life sciences, finance sectors with continuous improvement over time.

Data

Google Analytics enhances ecommerce data functionality

Google Analytics expanded ecommerce dimensions and metrics availability in reporting tools on August 25, 2025, improving data accessibility and match type support.

Data

Ad buyers lose key tool as Prebid breaks auction tracking system

Prebid removes cross-platform tracking that helped advertisers detect duplicate bids and waste, leaving demand-side platforms without crucial transparency tools.

Data

Austrian authority orders YouTube to honor data access request after 5-year case

After half a decade of proceedings, YouTube must provide complete data access including tracking information, storage periods, and data recipients within four weeks.

Data

Microsoft Clarity introduces AI channel groups for traffic analytics

Microsoft Clarity launches dedicated tracking for AI platform traffic as chatbots reshape web navigation patterns.

Data

Apple announces tax and pricing updates affecting global developers

Apple introduces tax changes across seven countries including 3.5% IOF in Brazil, 24% VAT in Estonia, and removes Canada's DST starting August 21, 2025.

Data

Czech media coalitions establish ten-point self-regulation framework

Ten major Czech media associations unite to implement European Media Freedom Act requirements through comprehensive industry standards announced August 8, 2025.

Data

Google Finance expands AI testing access through Search Labs opt-in

Nick Fox announces expanded U.S. access to AI-powered Google Finance via Search Labs on August 27, 2025, following positive feedback on research capabilities and advanced data visualizations from early testers.

Data

Microsoft Clarity enforces cookie consent requirements across Europe

Microsoft mandates consent signals for Clarity users in EEA, UK, and Switzerland starting October 31, 2025, affecting session recordings and analytics features.

Data

Dark traffic exposes blind spot in digital advertising as nearly 1 billion users become invisible

New research reveals brutal adblockers have cut off 976 million users from publishers, threatening the economic foundation of web publishing.

Display

Google clarifies lazy loading SEO impact in Search Off the Record episode

Google Search team experts explain lazy loading implementation, Core Web Vitals effects, and indexing implications for website performance optimization.

Data

Google proposal threatens government RSS feeds across multiple agencies

Mason Freed's XSLT removal initiative would break RSS display on United States Congress, National Weather Service, and European Parliament websites.

Data

German court clarifies data protection officer consultation limits

German appeals court defines GDPR data protection officer obligations, ruling DPOs provide advisory support not specific data processing disclosures for individuals.

Data

Google targets RSS feeds in new XSLT removal proposal

Google's Mason Freed proposes eliminating XSLT browser support, directly threatening RSS feed display and podcast industry infrastructure that relies on XML styling for content distribution.

AI

Digital competition expert outlines four key priority areas for 2025-2026

Digital and competition expert Dr. Christophe Carugati releases comprehensive outlook identifying artificial intelligence, digital competition regimes, digital mergers and competitiveness.

Data

Brand strategist releases evidence-based guide to brand associations

Marketing expert Ulli Appelbaum launches comprehensive book on brain-based brand building techniques with scientific foundations.