Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Microsoft Clarity expands Google Ads metrics

Enhanced analytics platform bridges behavioral insights with detailed advertising data.

Data

Publicis to acquire Lotame

The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.

Data

Viant acquires Lockr to enhance first-party data capabilities

Acquisition aims to streamline first-party data integration for publishers amid identity challenges.

Data

Meta confronts EU watchdog on "beyond the law" compliance demands

European Commission scrutiny goes deeper than written rules according to Meta's DMA report.

Data Featured

The attribution illusion

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.

Data

Google tag now leverages service workers to enhance data collection

Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.

Data

German court ruling clarifies standards for GDPR compensation claims

New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.

Data

Adobe launches data collaboration tool for privacy-first advertising

New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies.

Data

Google AdMob launches new eCPM benchmarking tool for app publishers

New analytics tool enables mobile app publishers to compare advertising performance with industry peers across platforms.

Data

AppLovin reports record growth as advertising business soars 75% in 2024

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

Data

Utiq partners with Onetag to enhance privacy-first advertising

New partnership enables deterministic targeting without third-party cookies across European markets.

Data Featured

Google Chrome introduces IP address protection for private browsing

Google Chrome will mask IP addresses in Incognito mode starting May 2025, limiting third-party tracking while preserving essential services.

AI

EU scraps privacy and AI liability rules as Commission unveils 2025 work plan

The European Commission withdraws key digital policies while prioritizing AI development and economic competitiveness.

Data

German regulator finds Apple's app tracking rules may violate competition law

Bundeskartellamt says Apple's App Tracking Transparency Framework gives unfair advantage over third-party developers.

Data

WetterOnline faces GDPR complaint over user data access denial

Privacy group noyb files complaint against weather app provider for refusing to provide users access to their personal data.

Data

Google Analytics simplifies cost data import system for advertisers

Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.

Data

Google sets new 540-day limit for Customer Match data retention

Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.

Data

Google Ads requires conversion environment parameter in offline conversion uploads

Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.

Data

Piemme integrates ID5 and Trade Desk identity tech for digital advertising

Italian media platform Piemme implements new identity technology to enhance digital advertising while maintaining GDPR compliance.

Data

European data regulator details new age verification rules for digital services

EDPB outlines GDPR-compliant principles for verifying age online, focusing on data protection and children's privacy.

Video

Yahoo returns to Super Bowl advertising after 22-year hiatus

Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.

Data

Amazon releases SQL generator for Marketing Cloud platform

Amazon Ads announces SQL generator to help advertisers create custom audiences through natural language processing.

Search

Google Search Central integrates Analytics with Search Console data

Google Search Central adds new documentation for combining Search Console and Analytics data to improve SEO analysis capabilities.

Data

Chrome dominates Q4 2024 browser market with 64.7% share

New Cloudflare report reveals Chrome's continued dominance in browser usage, while Safari holds 16.7% market share globally.

Data

Google I/O 2025 returns to showcase latest technology developments

Annual developer conference will stream live May 20-21, featuring AI models, Android updates, and cloud technologies.