Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse
Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.
Data News
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
New Google Analytics Cost Data Import
Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.
LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis
LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.
DOJ seeks Chrome Sale in historic Google Antitrust remedy proposal
Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.
Short seller's report claims misconduct in Zeta Global's data collection practices
Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.
App Store updates VAT and pricing changes in multiple countries for December 2024
Major tax and pricing changes announced for App Store developers in Nepal, Kazakhstan, Madeira, Japan and Türkiye.