Facebook is testing the Header Bidding, a move to enter on the ad space of Google, at least within the big publishers. According to Cory Weinberg, on The Information, this is the next plan to expand Facebook ad network. A report confirmed also by AdvertisingAge. Header bidding allow publishers to

Facebook Pixel Helper is a Chrome Plugin made by facebook that helps advertisers to troubleshoot their Facebook Pixel implementation. This troubleshooting tool validates the implementation a provide real-time feedback. On PPC Land, today we explain how to implement a Facebook Pixel and now it is time to see if it

On this article (and video) I will explain how to implement the facebook pixel and how to build audiences and the custom conversion.. With the facebook audiences you will also be able to use the facebook insights tool, and know better which audiences visit your website and the ones that