In AdWords, advertisers can track store visits from the Display Network campaigns, on ads served on the Google Display Network (GDN). This allows advertisers to optimize their campaigns, keywords, devices, audiences and contextual (topics) targeting that drive more visits to the local businesses. In-Store visit conversions also bring insights on

Factual announced today two new products: Geopulse Insights and Geopulse Measurement. Geopulse Insights and Geopulse Measurement are built on top of Factual’s market-leading Global Places, with more than 130 million places and points of interest around the globe. Geopulse Audience and Geopulse Proximity will deliver a full suite of